For brands today, social media engagement is a vital tool that allows customers to get insight into the brand’s products, leads to a better connection between the customers and the brand, and improves sales. If you’re in the market looking for proven ways to increase Instagram engagement, you are in luck! This article will guide you through these potentially tricky waters to ensure better engagement on the popular social media platform.
Here are 7 proven ways of improving Instagram engagement for your brand:
Find the best time to post: You can increase your Instagram engagement by posting at the right time. There are some effective methods to increase Instagram engagement, but knowing when to post based on when your audience is most active is a particular pain point that many businesses struggle with. You can optimize how often you post on Instagram and what content you post using an application like Later, which shows you the optimal times to post for any given day of the week. It also gives you analytics to help track what time of the day drives the most engagement from your followers.
Begin conversations with your Instagram followers: Instagram has various features and tricks to get followers to engage with your profile, such as Reels, questionnaires, Instagram stories etc. There are almost 500 million Instagrammers who use Instagram stories daily as of 2021. Using Instagram Stories stickers is an effective way for followers to engage with your business by having conversations and sharing their opinions. By building a dedicated audience of followers that feels connected to your brand, you will be sure to attract potential customers.
Use these new conversations to try new forms of content. Experimentation can lead you to new and improved forms of content. Testing and analyzing new forms of content on Instagram can feel risky, especially if you’re already in a good place, seeing good engagement on your current content strategy. But, having innovative and interesting forms of content helps to stay ahead of the curve, ride the Instagram algorithm, and have a stronger social media presence.
Create ‘Savable’ content for your feed: We know you are probably thinking – how can I create content that people won’t want to ever forget? It is hard to know what inspires someone to want to commemorate a thought or feeling of yours in some way. Sometimes, it’s by tapping the ‘save’ button on Instagram or saving a Facebook post for later. But, it could also be more subtle than that. Perhaps you’ve created something inspirational and incredibly informative which has your followers tagging their friends next to the Save button as though they are sharing an incredible tip!
As Instagrammers, we like to assume that the idea of re-sharing or saving other people’s posts is a relatively new concept. It turns out, it has been around for over 5 years! Since January 2016, Instagram users have had access to this function. When you tap on the three-dot menu on any Instagram photo, you’ll see the following options: Save Image, Report This Post, Copy Link & View Post.
Post personalized and data-driven content: Personalised content is content that is inspired and pushed to the user based on their previous watching history that aligns with their interests. There are predictions that posting data-driven content will be a big trend in 2022 and it will really drive engagement for brands.
Longer captions get more comments: According to a recent campaign by Fohr with a well-known LA luxury hotel, when the average character length of an Instagram caption was doubled, there was an increase of 96% in the number of likes and a 43% increase in comments.
If you’re going to post something on Instagram that’s not already gotten an overwhelming amount of engagement – don’t worry; just be honest with your followers. Not only will it help you connect with your audience more closely (as long as the honesty is good), but it may also encourage others to engage with your content. Your followers should know there are ups and downs when it comes to business,without knowing the details. A well-written caption will help your audience see you as more than just a brand and connect with the human side of your business.
Be shareable: It might make sense for you to start generating the content you need by reposting your own Instagram stories images to your other social accounts. Use a good video editor to edit and create professional-looking videos to share on all social media platforms. To be shareable on Instagram, you need to create posts that are engaging, unique, informative, interesting, thought-provoking or even on viral topics. The content should also be presentable and catchy.
This could be an infographic or data that could be fun, shocking or intriguing or a meme; the content should be about anything people will want to pick up and pass along to their friends, thus growing your list of followers.
Add some humor! If you haven’t noticed, Instagram has become a bit of a cultural phenomenon. It’s no longer just here for pictures of your sunsets and travel adventures or the photos of your puppy (though people love those too). Brands have turned large parts of their marketing process into a meme about their brand to grab people’s attention. While everyone is now posting more memes in an attempt to attract likes, it has been observed that including some lighthearted humor can actually increase engagement with certain audiences.
Using humour, you can run a relevant campaign or contest with the right hashtags to boost engagement! To select the best options for your brand or project, use hashtag analytics feature so you can measure which posts produce traffic and how those posts are performing in the short term. This is a great way to learn how to leverage your social media better and track your brand’s performance.
Businesses prefer video to other forms of content because it can provide an authentic view of their business, their values, and their personality. By using the above tips, you can become a popular brand on Instagram.