Having a good website is key to thriving as a business, but how exactly do you find the best company for making the site or working on Search Engine Optimization on it? Today we’ll be covering exactly this, specifically for Canadians. While most of the advice may apply generally, it will be tailor-made for them and will be focusing more on SEO that’s made for improving traffic from local customers, rather than international. We believe it will still be of help wherever you live though. So let’s dive into the search for Canadian SEO companies, how to do it properly, and things to look out for.
Importance of Local SEO
You may be wondering what exactly can be different between choosing an SEO company in one place or another, considering that many of them are international and can be contacted from any place in the world. The thing is, local companies will know local SEO trends far better and those are the ones that you’ll need if you want to show up higher in search results when your location is also looked up. International companies can certainly help, but on average they will know the trends for your location to a lesser degree when compared to someone who mostly works with them.
Key Factors to Consider When Choosing a Canadian SEO Company
There are a couple of things that you should be looking for when making your choice. As expected, the main one will be experience. You will want a company that has a proven track record of helping people out regarding SEO as this will give you the best chance of success and minimize the odds of hiring someone who isn’t good at this or being scammed. You’ll also have to consider their prices and make sure that they’re within your budget. Generally better companies will have higher prices so you’ll need to strike a good balance between quality and price, which won’t be easy but is necessary.
Industry-Specific SEO Considerations
While this isn’t that big of a deal, it’s something that can be nice to make sure of if you can. If you can find a company that not only meets all of your requirements but is also experienced with helping companies within your industry then that would be the perfect match. They would likely already be very knowledgeable on all of the trends that are currently most important for that industry and the odds of them doing an impeccable job will be higher. This isn’t something that you will always be able to do, but making sure that the company is at least good enough to know how to work with industry-specific SEO is key if you want to be above other local businesses in search rankings.
Red Flags to Watch Out for
Here are a few things that should set off alarms if you notice them when considering companies. If anyone promises you guaranteed results then that should worry you. Promises of doing the best they can are alright, but promises of instant search result increases are not. You should also be wary of any company which isn’t transparent in their communication and keep key info from you. You are a paying customer and deserve to know any info that pertains to you. The last red flag would be companies that put short-term results over long-term ones. You want continual growth, not a sudden boost, and then to have it drop from a cliff.
How to Evaluate Success
There are a few different ways to do this, but the most practical one would be to utilize metrics and statistical information that you can often receive from the SEO company that worked on your site as a part of the package. This will allow you to see how your traffic looked, and how it looks right now and keep track of it over time, enabling you to create new strategies later on and keep the growth coming. An option that certainly exists, but shouldn’t really be trusted, is eyeballing it and simply trying to see whether or not your site traffic and/or money is increasing over time. Generally, we’d recommend sticking to any kind of empirical evidence that you have.
Most of the advice that we’ve given can be applied generally, even when you aren’t focusing on local SEO, but we believe it’s still good to mention this info online as a lot of people forget to focus on attracting locals with their optimization when they’re starting out and it can end up hurting them, so we hope we’ve been of help to you.