Using visuals is a very effective method of communication that most of us use nowadays. Booming businesses employ graphic design and animation to bring their brand to life and boost their recognition. In fact, many marketing strategies include visual marketing budgets and plans to reinforce their corporate strategy and meet the organization’s overall objectives; be it attracting more customers or increasing profit margins. If you want to produce the best animation for your firm, look no further because we have gathered the best design practices to help you create the perfect animation that delivers your message to your target audience successfully and efficiently.
In the past, we only used PowerPoint presentations to inform people about products or services. However, using engaging, explainer elements with motion graphics and swirling dynamics can appeal more to your audience, making it way more effective than PowerPoint slides. You can incorporate motion graphics into your videos using animation studio software that can help you design interactive elements. Using the help of technology and animation software, you can certainly create the best corporate videos, which can help you strengthen your brand’s image and unique selling point (USP).
3D or three-dimensional animation can endow your audience with a sense of realism and create a cinematic effect, thus heightening their emotions towards your brand. Even Steve Jobs is always keen on presenting his innovations through demonstrating real-life models instead of normal pictures. So when you try to deliver your message to your audience through 3D animations, they will perceive your product as authentic and will be more likely to purchase it. Besides, we’re in 2021 so we’re way past ordinary visuals that don’t enhance the marketing experience.
Create a Storyboard
One way to brainstorm and organize your animation is by creating a storyboard. When you have a storyboard beforehand, you will have an idea about the course of action and the steps you are going to take to design your video. Here’s how you can create a storyboard:
- Choose the idea of your design based on your product, service, or any other purpose
- Decide on the number of scenes you want to include in your animation
- Use squared or rectangular boxes to plan the scenes
- Use these boxes to plan the actions and dialogues that should deliver your message
Not only does a storyboard plan your design and make you more organized, but it will also make your audience know what to expect and anticipate. So it can act as an outline as well.
Designing a top-notch animation is like producing a movie. Think of it as a short movie that should communicate your story and help people understand the idea behind it in just a few minutes. Try to enjoy the process no matter how challenging it can be, it will take some trial and error. But if you keep these tips in mind and incorporate advanced technology and software, it will make your life so much easier and help you create and design the most awesome animation.