The roof is one of the most important components of a home. It protects us from harsh weather and supplies our homes with fresh air. Plus, it’s an essential part of your curb appeal and can increase your property value significantly. So it’s no wonder that over time people have turned to their roofs as a means for advertising what they do or sell.
This article will explore how to reach more customers with your roofing business by using new methods such as signage and digital marketing strategies like Facebook ads and Google Adwords campaigns. Besides these newer trends though, we’ll explore traditional methods of advertising your roofing company.
This type of marketing offers a greater advantage to companies looking for ways of reaching more customers. As technology advances and advancements are made in our everyday lives, digital marketing trends continue to change as well. With all the new methods of advertising becoming popular with homeowners, it’s important for roofing companies to keep up with the latest trends as well or risk being left behind.
Improve your SEO
SEO, or Search Engine Optimization, is one of the most popular and cost-effective ways to reach more people. The topic of SEO can be highly technical, so we won’t spend much time on it here. But in a nutshell, you need to pay attention to your site’s content and how Google indexes it. You’ll also need to submit your roofing company’s website to Google, which is free.
If you don’t want to do this on your own, you can hire a roofing digital marketing agency in your area that specializes in SEO. You can find roofing lead generation at smartroofingleads.com and with their help, you can rank higher. By doing that, they help roofing companies that are looking for more customers.
Use Facebook ads
In the past, roofing companies may have spent a lot of money on print ads that don’t do much to generate new leads. With Facebook ads, roofers can target potential customers instead and get their roofing company in front of them for a fraction of the cost. Here’s how roofing advertising works on Facebook: you create an ad that you can target a specific audience. For example, if you want to generate more new customers in California, you can target people who live there. You can also target certain demographics. This way your roofing business only reaches the people that are interested and not all Facebook users.
Other than targeting a specific audience, you’ll also need to create the right ad and write compelling copy. This requires a lot of knowledge about the roofing industry as well as knowledge about Facebook’s ad platform. If you want to make your own ads, you can find a lot of Facebook’s ad creation tools online to help you out
Offer coupons and discounts
One of the most effective ways of generating leads for your roofing company is also one of the hardest to do. You need to create a quality, useful product and then offer it at a discounted price. By doing this, you’ll be able to generate more leads because people will want your service and be willing to pay for it.
However, even with offering coupons and discounts, you will have to try hard to generate new customers.
Traditional Methods of Advertising
Billboards, advertisements in the local paper, and radio and television ads used to be the go-to methods for reaching more customers. Traditional methods work, but they don’t offer as many benefits as newer trends of advertising. Here’s a list of some of the traditional methods people use to advertise their roofing company:
The advantage of billboards is that you can put them in highly visible areas that capture the attention of a lot of people. They also have a long lifespan and can last for months, sometimes even a year or more. Some disadvantages to billboards are that they’re expensive and it’s difficult to convince people to visit your website by pointing at them (so you’ll need to invest in signs on your building’s exterior).
This can be a good source for advertising, but it’s not the best if you want to gain new customers. You’ll have to place an ad in your local newspaper every week, which can get expensive over time. Newspaper ads are also difficult to track compared with online advertising. If you can afford it though, this is a great way to advertise.
Generating leads for a roofing company can be difficult, but it’s not impossible. By using digital marketing methods such as SEO, Facebook ads, and targeted print advertising, you can reach more potential customers than ever before. You’ll also need to create quality content that will persuade people to use your services. And finally, offering coupons and discounts is always a great way to generate leads. With a little effort, you should see an increase in the number of new customers your roofing business attracts.