You’ll need some basic information to get started, including a certification, liability insurance, and a solid business plan. Once you have those items in place, you can start marketing your services and building your client base. Let’s explore the 4 easy steps you need to take to start your own business in fitness!
1. Get Certified
There are many certifying organizations that you can choose from to become a personal trainer. To find the best one for your needs, research them carefully, and ask to speak with other personal trainers who hold their certification. This is, essentially, step zero when you think about how to start a personal training business because it’s necessary to gain credibility. A good option is the National Strength and Conditioning Association (NSCA). The NSCA offers several certifications – make sure you’re getting one that works for you! It’s always better to be overqualified rather than under-qualified for any job.
Be sure to set up a website and social media accounts. You can share free exercises, healthy recipes, and more! Your website is also an excellent space for advertising your training services – you can even sell your products online. This step is important because your clients will want to know about your services before investing in them.
3. Purchase Insurance
This is extremely important! Potential clients need to be assured that you are insured for their safety, and having liability insurance will protect both of you if something goes wrong during the training session. The best way to make sure you’re set up with the right kind of liability coverage? Contact an independent agent who specializes in fitness professionals like yourself. Another benefit of insurance is that it demonstrates to potential clients that you take your business seriously and want to protect their well-being.
4. Advertise Your Services And Build Your Client Base
After all of these steps have been completed, start marketing yourself! Advertise your website on social media, ask personal trainers for referrals, send out press releases, etc. You will start to get clients once you create an online presence for yourself. Create your marketing mix including a mix of free and paid advertising. Social media is your biggest marketing tool. Facebook, LinkedIn, Pinterest, and Twitter are all good places to start promoting yourself along with blogging on your blog site.
An added benefit of blogging is that you can include some affiliate links for products that you sell online. This will help drive traffic to your website automatically if you choose the right products to advertise or promote on your blog posts. Once you have several clients, be sure to always follow up with them so they know how much they are appreciated.
If you’re thinking about starting your own fitness business, it’s easy to feel overwhelmed with all of the steps involved in taking this giant leap forward. However, these 4 steps are quite manageable if you dedicate some time and energy to doing them well. Implementing this plan can be a great way to set yourself up for success when starting so you don’t have to worry too much about getting off on the wrong foot.
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