If you are looking to promote your brand and services online, one way to gain traction is by hosting introductory videos on your website and social media platforms. Introductory videos should make an interesting statement about yourself, your business, and what inspires you to do what you do on a daily basis. This is a key component of  business marketing. Be sure to have your video professionally produced. 

These videos can help open up the lines of communication between you and your customers. Show them who you are as a person and what motivates you to introduce your brand! Introductory videos can help get more eyeballs on your business quickly, as long as they’re entertaining.

Introductory videos also offer companies the benefit of having what is arguably one of the most effective marketing techniques – humanization. 

What Makes A Great Video Intro?

You want your audience to be curious and get excited to watch your video in its entirety. Here’s how to create a video introduction that builds intrigue and gives people a reason to stay tuned. 

Introduce yourself

Start off your video with an introduction of yourself. Talk about what fuels your motivation and what inspired you to start your unique business. You’re living the American dream! Don’t hesitate to show excitement. Reveal your entrepreneurial spirit so viewers can connect with you on a human level. Don’t be afraid to be inspiring! 

Consider details

The most important part of your video is to make sure that your product or service stands out and makes a lasting impression on your audience. There are different strategies you can use to help build trust and connection with your viewers. 

Detail your personal history and how it ties into or led up to the foundation of your business. It could be something as simple as what inspired you to get started or what has influenced you over the years – whether it’s a particular person, event, place, or something random.

Another way to connect is to mention your interests or highlight volunteer work you’ve done. Your brand will become more than just a company and will be worth getting to know.

Share ideas and inspirations

Sharing what you’re passionate about can go a long way. Businesses that do well online need to put effort into making their social media accounts both appealing and professional. 

Potential customers may find it easier to follow what you’ve got to say when they really understand your passion. Draw from your experience and skills.

Be honest. If you’re insincere, chances are you’ll get called out. Use video content on social media platforms like Instagram and YouTube to create trust among potential customers and viewers so that rather than seeing monotone stock photos with an ad on your newsfeed or in their email inbox when they are looking for tips about which products to buy next, they get something more personal instead.

Introduce your brand 

Don’t be self-indulgent. You don’t need to talk about your business for the whole talk. Share what makes your company and brand special, how you create value as a business, and where you fall in relation to businesses like yours.

Explain how your coworkers are essential to the success of your business, and what drives them to work hard with you. Communicate the shared purpose that everyone on board has been working towards since they joined up, and share how this mission will improve the lives of others. This is what builds trust with your audience, making them more likely to come back in the future!

Edit Your Video Short & Crisp

When trying to decide and create upon the ideal length of your video, there isn’t anyone set rule to follow, but rather a few guidelines depending on what kind of content you’re creating and whom you plan to target. You can add the logo or text in the scenes or high quality footage for creating montage intro video. You can easily create such videos with the help of intro maker tools to make it more professional and engage the audience. 

It’s best to upload roughly 2-3 minutes of content. That said, you might have a longer video that features well-structured content. It all comes down to the type of subject matter you’re making the video about, as well as the platform on which you plan to fill it. If you’re putting a video on your own site, then go ahead and post something a little lengthier than average. However, if you’re uploading your video on YouTube, make sure it doesn’t creep over 3 minutes.

Add a Perfect CTA

Do you find yourself making videos without a clear goal in mind? And then, when you know that you want your viewers to take a certain action (maybe check out your brand or products for example), do you struggle to figure out exactly how to convey it clearly with the use of visuals and sound?

The key action that you need to emphasize is the call-to-action (CTA) because it will allow you more time to focus on the CTA tool and make changes and benefits that will boost conversions and get more people interested in your product.

Use Music

Starting off with an intro video, you can always go for music that tells a story. That is not just a great way to establish an emotional connection but it also helps people get a sense of what your personal brand is all about, and maybe even gives them some subtle hints on the kind of personality they can expect from you in case they do decide to interact with you further. Undoubtedly, while it isn’t something one really notices at first, it definitely adds some dimension to the whole thing.

Once you’ve done that, try looking for music in an intro maker tool that resonates with your personality and the vision you intend to share through the video.

Conclusion

Intro video has become a big part of online marketing and social media. Videos are one of the fastest and most effective ways to engage your audience and build a following, and with the following, you’ll build your brand. If you want to get your message across and make an impression, you can’t forget about engaging intro videos. The introduction to your video is where you can give your viewers a glimpse into what you’ll be talking about and leave them wanting to stick around for the whole thing.