Monday, February 6, 2023
booked.net

No products in the cart.

  • About
    • Contributors
    • Disclaimers
    • Terms & Conditions
    • Giving back
    • Mission Statement
    • Past Issues
    • Where to Find
    • Call us at 613-935-3763
  • Advertise With Us!
 
 
  • Home
  • News
  • Opinions
  • Lifestyle
  • Events
  • Columnists
  • Videos
No Result
View All Result
No Result
View All Result

How to Create an Engaging Intro for your business

The Seeker by The Seeker
March 10, 2022
in Leisure & Lifestyle
Reading Time: 5 mins read
black video camera

Photo by CoWomen on Pexels.com

11
SHARES
56
VIEWS

If you are looking to promote your brand and services online, one way to gain traction is by hosting introductory videos on your website and social media platforms. Introductory videos should make an interesting statement about yourself, your business, and what inspires you to do what you do on a daily basis. This is a key component of  business marketing. Be sure to have your video professionally produced. 

These videos can help open up the lines of communication between you and your customers. Show them who you are as a person and what motivates you to introduce your brand! Introductory videos can help get more eyeballs on your business quickly, as long as they’re entertaining.

You might also like

The road to gun ownership

Get Out vs Us vs NOPE – Jordan Peele Movie War

Top 5 Pixar Movies of All Time

Introductory videos also offer companies the benefit of having what is arguably one of the most effective marketing techniques – humanization. 

What Makes A Great Video Intro?

You want your audience to be curious and get excited to watch your video in its entirety. Here’s how to create a video introduction that builds intrigue and gives people a reason to stay tuned. 

Introduce yourself

Start off your video with an introduction of yourself. Talk about what fuels your motivation and what inspired you to start your unique business. You’re living the American dream! Don’t hesitate to show excitement. Reveal your entrepreneurial spirit so viewers can connect with you on a human level. Don’t be afraid to be inspiring! 

Consider details

The most important part of your video is to make sure that your product or service stands out and makes a lasting impression on your audience. There are different strategies you can use to help build trust and connection with your viewers. 

Detail your personal history and how it ties into or led up to the foundation of your business. It could be something as simple as what inspired you to get started or what has influenced you over the years – whether it’s a particular person, event, place, or something random.

Another way to connect is to mention your interests or highlight volunteer work you’ve done. Your brand will become more than just a company and will be worth getting to know.

Share ideas and inspirations

Sharing what you’re passionate about can go a long way. Businesses that do well online need to put effort into making their social media accounts both appealing and professional. 

Potential customers may find it easier to follow what you’ve got to say when they really understand your passion. Draw from your experience and skills.

Be honest. If you’re insincere, chances are you’ll get called out. Use video content on social media platforms like Instagram and YouTube to create trust among potential customers and viewers so that rather than seeing monotone stock photos with an ad on your newsfeed or in their email inbox when they are looking for tips about which products to buy next, they get something more personal instead.

Introduce your brand 

Don’t be self-indulgent. You don’t need to talk about your business for the whole talk. Share what makes your company and brand special, how you create value as a business, and where you fall in relation to businesses like yours.

Explain how your coworkers are essential to the success of your business, and what drives them to work hard with you. Communicate the shared purpose that everyone on board has been working towards since they joined up, and share how this mission will improve the lives of others. This is what builds trust with your audience, making them more likely to come back in the future!

Edit Your Video Short & Crisp

When trying to decide and create upon the ideal length of your video, there isn’t anyone set rule to follow, but rather a few guidelines depending on what kind of content you’re creating and whom you plan to target. You can add the logo or text in the scenes or high quality footage for creating montage intro video. You can easily create such videos with the help of intro maker tools to make it more professional and engage the audience. 

It’s best to upload roughly 2-3 minutes of content. That said, you might have a longer video that features well-structured content. It all comes down to the type of subject matter you’re making the video about, as well as the platform on which you plan to fill it. If you’re putting a video on your own site, then go ahead and post something a little lengthier than average. However, if you’re uploading your video on YouTube, make sure it doesn’t creep over 3 minutes.

Add a Perfect CTA

Do you find yourself making videos without a clear goal in mind? And then, when you know that you want your viewers to take a certain action (maybe check out your brand or products for example), do you struggle to figure out exactly how to convey it clearly with the use of visuals and sound?

The key action that you need to emphasize is the call-to-action (CTA) because it will allow you more time to focus on the CTA tool and make changes and benefits that will boost conversions and get more people interested in your product.

Use Music

Starting off with an intro video, you can always go for music that tells a story. That is not just a great way to establish an emotional connection but it also helps people get a sense of what your personal brand is all about, and maybe even gives them some subtle hints on the kind of personality they can expect from you in case they do decide to interact with you further. Undoubtedly, while it isn’t something one really notices at first, it definitely adds some dimension to the whole thing.

Once you’ve done that, try looking for music in an intro maker tool that resonates with your personality and the vision you intend to share through the video.

Conclusion

Intro video has become a big part of online marketing and social media. Videos are one of the fastest and most effective ways to engage your audience and build a following, and with the following, you’ll build your brand. If you want to get your message across and make an impression, you can’t forget about engaging intro videos. The introduction to your video is where you can give your viewers a glimpse into what you’ll be talking about and leave them wanting to stick around for the whole thing.

Author

  • The Seeker
    The Seeker

    View all posts

Next Post

Why Coworking Is The Ideal Work Setup In The New Normal

Subscribe
Connect with
I allow to create an account
When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.
DisagreeAgree
Notify of
Connect with
I allow to create an account
When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.
DisagreeAgree
Please login to comment
0 Comments
Inline Feedbacks
View all comments
 
 
 
 
 
 
 
 
 
 
 
Facebook Twitter Instagram Youtube TikTok
Don't miss anything!

Get notified of all our new news by ringing the bell at the bottom left corner!

Content Safety

HERO

theseeker.ca

Trustworthy

Approved by Sur.ly

2022
The Seeker Newspaper is located at 327 Second Street E., Cornwall, ON K6H 1Y8 -- All rights reserved
The Seeker does not accept responsibility for errors, misprints or inaccuracies published within. The opinions and statements of our columnists are not to be presumed as the statements and opinions of The Seeker, and should not substitute professional or medical advice.
ISSN 2562-1750 (Print)

ISSN 2562-1769 (Online)
No Result
View All Result
  • Home
  • News
  • Opinions
  • Lifestyle
  • Events
  • Columnists
  • Videos

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

wpDiscuz
0
0
Would love your thoughts, please comment.x
()
x
| Reply
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.