The Benefits of a Custom Mobile App for Canadian Companies

The question behind any good marketing or sales strategy has always been, “how do we get more eyeballs on this product.” Traditionally, Canadian companies have been clever – taking up poster space in crowded TTC stations, buying ad time on Hockey Night, or sending salespeople door-to-door in the harsh January weather.

But times change. You need only look around at a crowded public spot to figure out where Canadian eyeballs are these days; they are fixed squarely onto mobile devices.

You need a custom mobile app to reach the modern Canadian consumer. But custom apps do more than just reach customers – they also foster consumer loyalty, deliver rich insights, and streamline the buying experience for increased conversion.

If you’re interested in how custom mobile app development in Toronto can impact your business, read about the benefits below.

Mobile Apps Are the New Frontier in Commerce

To start, let’s look at the stats.

• According to the CRTC, roughly 33 million of Canada’s 38 million residents own a smartphone – up 24% from just a few years ago.
• In 2019, e-commerce retail sales were roughly 2.6 billion Canadian dollars a month, a sizeable percentage of overall retail sales. At the same time, mobile screens now account for 56% of internet visits.
• A majority of online consumers report preferring applications to mobile browsers for purchases.

These stats paint a clear picture: more people are using mobile phones, more people are buying online, and therefore – as you might expect – more people are shopping via mobile apps.

Leveraging Cutting-Edge Technology to Serve Customers, Save Money

Mobile apps are where the people are, but they’re so much more than a meeting place for consumers. Done right, a custom mobile app can be a value-adding customer experience that improves your bottom line.

Canadian companies can leverage cutting-edge technology like chatbots and virtual/augmented reality to drive conversion and limit overhead costs. AI-powered chatbots essentially perform customer service tasks like answering questions, providing recommendations and managing customer frustrations – guiding the buyer’s journey like a quality customer service rep. And AR/VR technology allows you to showcase products via mobile without paying for costly showroom or storefront space.  

Enhanced Insights and Analytics

You can glean a lot of information from mobile app data. By tracking and analyzing consumer data, you access an overhead view of:

• Consumer sentiment
• Product preferences
• How users engage with the app
• Sources of friction in the buyer’s journey

These insights allow business owners to determine what sells, what works, when to offer promotions and how to provide better, personalized recommendations to customers. Together, these insights allow you to convert leads, increase the average basket size of customers and increase customer lifetime value.

If your company plans to survive, thrive and grow in a changing Canadian marketplace, it needs a mobile app. Building a custom mobile app is a fantastic opportunity to elevate customer service, lower costs, and glean valuable insights that bolster your bottom line.