LTE – The Significance of City Image

Letter to the Editor: I am writing to express my concern about a recent statement made by a city councillor who didn’t seem to understand how important it is for the City to have a good public image. This view is not only short-sighted but also fails to recognize the important role that a city’s image and reputation play in attracting and retaining residents, businesses, and investments.

A positive image and reputation can have significant economic benefits for a city. It can attract new businesses and investments, create jobs, and increase the tax base, which ultimately benefits all residents. Additionally, a positive image can help to increase tourism, which can also bring economic benefits to the city.

Moreover, a city’s image and reputation can affect the quality of life of its residents. A positive image can increase the pride and morale of residents, making them more likely to be engaged in their community and contribute to its growth and development. On the other hand, a negative image can lead to a decline in civic engagement, a decrease in property values, and a loss of talent and resources.

It is essential for city councillors to recognize the importance of a positive image and reputation and to work towards improving it. This can be achieved through effective/transparent communication, creative marketing, and community engagement strategies that showcase the city’s strengths and highlight its potential for growth and development.

City councillors should also recognize that when one councillor is speaking around the table and says something in a public meeting, it is their responsibility to clarify the comment, as it reflects on the entire council itself. This is why it’s included in the Code of Conduct: 10.3 It is not the intent of this Code of Conduct to restrict the ability of a Member to express a personal opinion on matters of general interest. In such cases, the Member must make it clear that the comment is being made in their capacity as a private citizen, and not as a representative of the Municipality. In no event should a Member express a position that is disrespectful of the decision of the majority of Council, a Board, a Commission, a Committee or of Administration

In conclusion, a city councillor who only cares about whether its citizens pay their taxes and ignores the city’s image and reputation is doing a disservice to their constituents. It is time for our leaders to recognize that a positive image is not only important for economic growth but also for the quality of life of all residents.

As the city demanded transparency and accountability from Immigration, Refugees, and Citizenship Canada (IRCC), the city also needs to demonstrate these values as well.

Kelly Bergeron
Cornwall