Welcome to your ultimate guide to email marketing for e-commerce companies. Today, we will explore the importance of digital marketing in a tech-heavy world and then explain why not all digital marketing techniques are equally as beneficial. Specifically, we will explore the downsides of purchasing email lists, such as the risk of non-compliance with legal regulations, being accused of spamming the public, and your email service being terminated.
Instead, it is recommended to use SafeOpt for targeted email advertisements that only go out to potential customers who have shown genuine interest in your products or services. E-commerce companies use email retargeting programs as they take responsibility for compliance, they only target interested shoppers, and they provide improved engagement and increased conversion rates of interested customers into buyers.
The Importance of Digital Marketing Techniques
Before we dive into the fascinating world of targeted email advertising for e-commerce companies, let’s explore the importance of digital marketing. Essentially, online marketing is the best way for modern businesses to successfully develop their brands, build a loyal client base, and push sales.
Nowadays, nearly everyone you walk past in the street will be carrying a smartphone, tablet, Apple watch, or even a laptop. This means they can receive instant communications at any moment and pay for things online in seconds. It is not uncommon for people to make spontaneous purchases on their lunch breaks or during their commutes, so companies should leverage this opportunity to reach out to interested shoppers with relevant advertisements and calls to action via digital marketing methods.
There are many facets of digital marketing, from SEO techniques to email marketing, social media engagement, and the use of influencers. The more digital marketing techniques you use and the better you can harness them, the more likely you are to reach a broad, interested audience, convert leads to sales, and develop a great online brand image and reputation. But are all digital marketing techniques recommended?
Why Companies Shouldn’t Buy Emails
As appealing as it may be to purchase a list of ready-to-go email addresses to target with digital marketing emails, this is not a recommended approach for e-commerce companies.
There are several reasons why buying email addresses is not a smart digital marketing decision. For one thing, when you buy email lists, your brand is responsible for ensuring that your emails comply with legal regulations about email marketing. If you send emails to people that you do not legally have the right to send, you face the consequences.
Additionally, your email service provider probably prohibits this form of marketing, and this could result in your email service being terminated. Moreover, when you send out messages to purchased email addresses, your email deliverability and IP reputation can be damaged, so your messages may be flagged as spam. These factors will damage your ability to reach potential customers and harm your marketing efforts.
On top of that, purchased email lists often contain low-quality email addresses. These emails may have been sold several times, might be out of use, and are likely to be inundated with spam. So, your messages are not likely to be read or acted upon.
Finally, if the recipient does receive your message, they may not be familiar with your brand or interested in your products or services, meaning they are not likely to engage with the content or follow the call to action. When you purchase email addresses, you pay for them even when most do not result in a conversion.
SafeOpt: The Alternative for e-Commerce Companies
SafeOpt is an email retargeting program that can help your e-commerce company connect to shoppers who have shown some interest in your products or services. This program eliminates the need for you to purchase email lists. It also makes sure that you are compliant with laws about targeted ads and that your emails are deliverable.
The best thing about SafeOpt is that the email retargeting program protects your e-commerce business brand domain and reputation as it sends emails from its own servers, not yours. This reduces your risks of receiving spam complaints or unsubscription requests. The SafeOpt Spam protection ensures that your company retains a strong online reputation. A good reputation is important for reaching out to potential clients and building a positive brand image.
SafeOpt will only target online shoppers who have shown some interest in your products or services but did not take action to complete their purchase (did not convert into paying customers). By doing so, the platform complies with regulations about targeting emails and is effective in attracting new customers.
Why Companies Use Email Retargeting Programs
As you can see, email retargeting programs like SafeOpt offer a more effective and compliant method for improving engagement and increasing conversion rates for companies than buying emails. Only potential customers who are already familiar with your brand will receive relevant communications, meaning you are far less likely to receive complaints about irrelevant or spam emails.
When your e-commerce company develops a positive online presence for complying with targeted email regulations, you grow a more loyal customer base and avoid pushing customers away with dozens of irrelevant communications. Moreover, when you have an email retargeting program sending out your targeted and relevant communications for you, this means your company can focus on its core operations rather than being bogged down with digital marketing concerns.
We have addressed the importance of digital marketing, particularly in this advanced digital age where everyone walks around with a computer in their pockets and many consumers make spontaneous purchases on their phones. This is why many companies choose to buy emails and send out reminders and calls to action to buy their products or services.
However, buying email addresses has a lot of downsides for e-commerce companies, such as the risk of non-compliance with legal regulations and the likelihood that the email addresses are not in use. Instead, companies can use email retargeting programs. By using SafeOpt’s email retargeting program, companies can re-engage interested customers, enjoy higher engagement and conversion rates, and benefit from reliable email delivery.
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