• Reminds you to focus on keeping your key customers
• Provides opportunities for creative thinking
• Stops complacency
• Allows for working together on common industry or market issues
• Can motivate you to a higher standard of customer service or innovation
• Provides ideas you can adapt for your products or services
• Helps identify potential threats to your business
• Helps your strengths and weaknesses
• Provides an alternative for customers who are not a good fit for your business
• Helps you work smarter

We are not a referral group. We do not push referrals for many reasons.

• First, and foremost, we believe that by building strong relationship, referrals will come on their own.
• Referrals are hard to control; you can’t demand that members refer one another
• Not all industries can get the same amount of referrals
• When not referred, members get offended, frustrated and become hostile to the organization
• You can’t force members to adhere to a certain standard, which should be sort of required if members are going to vouch for one another.

That being said, we do encourage members to evaluate businesses within the membership first, before selecting a non-member to provide the same product or service that is offered by a member.