Cornwall Ontario – County Council has approved a new resource to assist staff in the promotion of the United Counties of Stormont, Dundas and Glengarry (SDG). The Corporate Identity Toolkit (the Toolkit) was developed through the work of the Ad Hoc Committee on Corporate Identity, constituted by County Council earlier this year.

The Toolkit has been designed to present – in plain language – expectations and parameters for the usage of the Corporation’s new visual identity. Adopting this approach will help ensure that a clear and consistent message is conveyed to the public on behalf of SDG, and will work towards establishing a strong corporate identity that is uniform and recognizable.

“I am pleased that County Council has endorsed the work of the Ad Hoc Committee, which will transform the way SDG communicates with the public,” said CAO Tim Simpson. “It is our hope that the Toolkit will assist staff in creating a higher level of public awareness on how we serve our residents and taxpayers,” Simpson added.

Warden Bill McGimpsey echoed the statement made by CAO Simpson, adding “The Toolkit is a first step in creating greater awareness about the Counties. SDG provides exceptional service and is a strong community partner – the public deserves to see how their tax dollars are being spent to serve them better,” stated Warden McGimpsey.

Other highlights from the Toolkit include guidance on terminology, logo usage, SDG’s service profile, and corporate tagline.