Annual Smile Cookie campaign starts today in support of the Make-A-Wish ® of Eastern Ontario!

CORNWALL, ONTARIO – September 23, 2013 – The annual Tim Hortons Smile Cookie campaign is back to bring even more smiles to communities across Canada. For one week starting today, Tim Hortons guests can purchase a freshly baked chocolate chunk Smile Cookie for $1 at participating restaurants, with 100% of the proceeds being generously donated by Tim Hortons restaurant owners to support local charities, hospitals and community programs.

“It’s amazing to see the difference $1 can make,” said Mike and Linda Moyer, Tim Hortons restaurant owners, Cornwall, are proud of our ongoing commitment to the Make-A-Wish® of Eastern Ontario and want to thank our loyal guests for their generous support of the Smile Cookie campaign year after year. We encourage everyone to visit us this week to get their own delicious Smile Cookie in support of a great cause.”

“We are excited to continue our partnership with an iconic company like Tim Hortons. It is because of campaigns and events like the Smile Cookie Campaign that we are able to grant the wishes of deserving children in our community” says Bradley Thomas of the Make-A-Wish® of Eastern Ontario.

The Smile Cookie campaign started in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario and has grown to become a major fundraiser at Tim Hortons restaurants across North America. Last year, the campaign raised more than $4 million across Canada and the United States. Nationally, more than 350 local charities are supported each year through the campaign.

New this year, Canadians can send their friends and family a virtual Smile-o-Gram by visiting www.timhortons.com/smilecookie. Simply choose from a list of messages or create a custom message for your Smile-o-Gram then share via Facebook, Twitter or email.

Visit www.timhortons.com/smilecookie to learn more about the charities the Smile Cookie campaign supports across Canada or join the #SmileCookie conversation at www.twitter.com/timhorton and www.facebook.com/TimHortons.

About the Make-A-Wish® of Eastern Ontario

Make-A-Wish® Eastern Ontario is proud to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

Make-A-Wish Eastern Ontario is a part of the largest wish-granting organization in the world and can be found in over 36 countries on five continents. The Make-A-Wish Foundation® of America grants the wishes of children in the United States, Guam and Puerto Rico through its 65 chapters, while Make-A-Wish Foundation® International serves children outside the United States in more than 36 countries on five continents.

With the help of generous donors and more than 30,000 volunteers, the Make-A-Wish Foundation has granted more than 250,000 wishes worldwide since inception.

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods including our trademark donuts, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 30th, 2013, Tim Hortons had 4,304 system-wide restaurants, including 3,468 in Canada, 807 in the United States and 29 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.