Annual Smile Cookie campaign launches today in support of the Rachel’s Kids!
Lancaster, ON – September 15, 2014 – Tim Hortons is bringing more smiles to Lancaster with the kickoff of the annual Smile Cookie campaign. For one week starting today, Tim Hortons Guests can purchase a freshly baked chocolate chunk Smile Cookie for $1 at participating restaurants in Lancaster with 100 per cent of the proceeds proudly donated by Tim Hortons Restaurant Owners to support Rachel’s Kids.
“The Smile Cookie campaign has continuously been successful year after year thanks to our loyal guests for their kindness and support,” said Michelle and Nelson Matos, Tim Hortons Restaurant Owners in Lancaster. “We are honoured to support the Rachel’s Kids with all of the proceeds raised and to share smiles with all of our dedicated Guests. Stop by a restaurant this week and purchase your freshly baked Smile Cookie to support a great cause!”
“What does Smile Cookie mean to Rachel’s Kids? It would mean that Rachel’s Kids would be able to help more children in need in our community. We would be able to provide more families with Small Moments of Joy to grow our community to become a better place and bring smiles to many families.” said Kim Lauzon, Executive Director of Rachel’s Kids.
What began as a way to fundraise for the Hamilton Children’s Hospital in Ontario in 1996, has grown into a major fundraising event across North America. In 2013, the Smile Cookie campaign raised $5 million across Canada and the United States. Nationally, Tim Hortons Restaurant Owners support more than 500 local charities through the campaign.
New this year, Canadians can share their Smile Cookie Selfies with friends and family. Simply take a picture of yourself with your delicious Smile Cookie then share via Facebook, Twitter or Instagram using #SmileCookie.
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