Cornwall and the Counties Tourism Unveil 2016 Travel Guide

CORNWALL, ON – Cornwall and the Counties Tourism (CCT) has created their Travel Guide for 2016 with a new, sleek size and a fresh, clean look to encourage visitors to the Cornwall and the Counties region.

New this year is the addition of easy to follow charts, maps, and helpful descriptions that allow readers to easily discover pertinent information about each listing. “We’re always trying to improve our annual Travel Guide,” says Linda Wilson, Executive Director of CCT. “We felt that it was important to incorporate additional information in the guide that gave readers more details of our region’s assets, so they can easily determine which accommodations, attractions, recreational activities, etc. are right for them.”

The 2016 edition is a partially bilingual guide, with descriptive text and introductions all appearing in both official languages. “Producing the guide in this bilingual format is more economical than producing a stand-alone French edition,” Wilson adds.

30,000 Travel Guides have been printed and will soon be available in CCT’s brochure kiosks found in high traffic areas such as hotels, shopping centres, and signature attractions throughout the region, as well as in the Visitor Information Centre. Travel Guides are also distributed to outer market travel centres, expanding the reach of the publication to target markets in Northern New York, Western Quebec, and areas of Southern and Eastern Ontario.

CCT staff will be on hand at a variety of trade shows this year to distribute the new guide and have valuable face-to-face time with target audiences. The organization has increased trade show attendance to 5 shows for 2016, from 3 shows in 2015. Cornwall and the Counties will have representation at the following shows:

• Salon du Velo (Montreal) February 12-14
• International Bicycle Show (Toronto) March 4-6
• Salon du Golf (Montreal) March 11-13
• Salon Aventure et plein air (Montreal) April 3-4
• Travel and Leisure Show (Ottawa) April 9-10