Monday, January 25, 2021
-16 °c
Cornwall
-8 ° Tue
-6 ° Wed
-12 ° Thu
-16 ° Fri
-16 ° Sat
-13 ° Sun

No products in the cart.

download our APP
  • About
    • Contributors
    • Disclaimers
    • Giving back
    • Mission Statement
    • Past Issues
    • Where to Find
    • Call us at 613-935-3763
  • Get The Seeker at Home!
  • Advertise with us!
COVID-19 Response Framework: As of 12:01 AM on December 26, the EOHU region is at the GREY-LOCKDOWN level for 28 days.
  • Home
  • News
  • Leisure & Lifestyle
  • Community & Columnists
  • Events
    • 5 questions with…
  • Disclaimers
  • Merch
No Result
View All Result
The Seeker Newspaper Cornwall
  • Home
  • News
  • Leisure & Lifestyle
  • Community & Columnists
  • Events
    • 5 questions with…
  • Disclaimers
  • Merch
No Result
View All Result
The Seeker Newspaper Cornwall
Home News and Announcements

Advertizing – Does it Work?

Editorial Board by Editorial Board
April 1, 2016
in News and Announcements
Reading Time: 73min read
24 1
15
SHARES
165
VIEWS

billionphotos-1903196To advertize or not – that is the million dollar question! Business owners have struggled over this dilemma for years asking themselves, “Am I throwing my money away by buying an ad in the local paper?” Organizations have studied it and spent millions of dollars researching what works and what doesn’t. Many small struggling businesses are so cash strapped that they can’t afford to advertize and are therefore caught between a rock and a hard place. If they don’t advertize they are not reaching potential customers and if they do advertize they get deeper in debt with no certainty of return on their money.

Companies which can afford to advertize on television, employing expensive consultants to design their “guaranteed to succeed ad”, are not always successful. Often I will laugh at a funny commercial only to realize afterwards I don’t have a clue what the product was. One of the best ads is for the Mazda car and its Zoom-Zoom commercial. I have a friend who recently bought a Mazda and couldn’t remember its make. She only had to say “Zoom-Zoom” and I knew immediately what she meant. Of course this doesn’t mean that everyone will buy a Mazda, just that their marketing was effective enough to imprint it on our brains.

You might also like

Statement from the Medical Officer of Health on the Delay of In-Person Learning in the EOHU Region

How to Take Your Trading to The Next Level

Sweet news from the Ontario SPCA and Humane Society – National Cupcake Day™ goes virtual

While researching material for this article I came across some interesting facts and tips:

1. 99% of retailers use newspapers as their primary method of advertizing.

2. Many businesses rely on newspapers as an effective tool for advertizing. However if they don’t do it creatively, they might as well not do it at all.

3. Small community newspapers are actually growing compared to their larger counterparts which are struggling.

4. Coloured ads don’t necessarily increase traffic to your ad. Save money and buy more ads in black and white.

5. Get the ad salesperson to separate your ad from the competition. You don’t want the ad for a similar business sitting right beside yours.

6. Code your ads. By getting the customer to mention the code, you keep track of how much business the ad has generated.

7. Try advertizing in different sections of the newspaper each time. Some people only check certain sections, eg the sports pages, and may miss your ad.

8. Change your ad frequently, offering a product or service at a great sales price to attract customers.

As we all know, word of mouth is the best advertizing. A friend of mine dropped in at a local service station for an oil change. It didn’t look very busy but the man in charge informed my friend that there would be a 3 hour wait. He must have been having a bad day because it was said in a rude and unfriendly way. My friend drove a couple of blocks and was welcomed with open arms at another service station. Needless to say he will go back to the second business. We can do all the advertizing we want but we have to back it up with service, service, service.

So what’s the answer to the question, “is it worth it to advertise in your local newspaper?” For many small businesses that sell or offer services to consumers, yes it is — provided you think of your local newspaper as not being the major-metro newspaper but the local community newspaper, where the audience is targeted, the ad rates lower, and the staff motivated to place your marketing message with more of a personal touch.

I think I just described The Seeker!

Maureen Fodrek, Publisher of Fence Focus mfodrek@sympatico.ca

Author

  • Editorial Board

Next Post
MP Guy Lauzon

Lauzon Hosting Passport Clinics in South Glengarry & North Dundas

Place YOUR ad here now
Facebook Twitter Instagram Youtube
The Seeker Newspaper is located at 327 Second Street E., Cornwall, ON K6H 1Y8 -- All rights reserved
The Seeker does not accept responsibility for errors, misprints or inaccuracies published within. The opinions and statements of our columnists are not to be presumed as the statements and opinions of The Seeker
ISSN 2562-1750 (Print)

ISSN 2562-1769 (Online)
No Result
View All Result
  • Home
  • News
  • Leisure & Lifestyle
  • Community & Columnists
  • Events
    • 5 questions with…
  • Disclaimers
  • Merch

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
X
X