So, you’re about to create a new website for your law firm, but you don’t know where to start. Making one isn’t as difficult or complex as you might think. The best thing that your firm needs is a strong presence in the digital world; it will make a huge difference in your overall success. So, if you’re wondering which components the website of your law firm should have, we’ve come up with 5 important ones that could get you on the right track.
Get Help from Specialists
It would be cost-effective and smart to hire web designers that help you shape the website to your liking and hosting companies to help maintain it. You need people that have the knowledge of designing websites for law firms and the expertise to show people the unique personality of your firm, making it stand out among your competitors. They will employ the best techniques and methods to make the layout of your website perfect for your users and potential clients; it’s essential for getting more cases and considerably increasing the awareness and exposure levels. This is much better and cheaper than having your own team designing and maintaining your website, as you need to focus on what you’re good at and focus on the legal stuff while relying on the web designers to take care of the rest.
The Important Components Your Website Should Have
Now that we’ve established the importance of outsourcing the designing and maintaining part of owning a website, we need to go through some fundamental aspects of your platform that can take your firm to new heights. Let’s dive into them in detail.
1-Being Mobile-Friendly Is Key
This is an extremely important thing to have; you can’t go wrong with designing a website that’s compatible with people’s smartphones. Many people use their phones when they search for something online; it’s faster and highly convenient for them. So, you should take advantage of that and make your platform able to accurately operate on a smartphone; you will get a lot more clients this way. Almost 90% of people use smartphones when searching, making it a bigger reason to have a website that’s easy to use and browse on a phone.
When people visit your website, you need to make them stay for as long as it takes. Therefore, make sure your platform is user-friendly and has a search bar. Including such features means people won’t get lost or confused and having a search bar to use when looking for something specific can be very handy and convenient for them. You don’t want people to leave and find another law firm with a better website; this is why you should make sure that the webpage has a drop-down-menu, clear tags and subheadings, and better navigation through the pages of the platform.
Another important aspect of your website is your content; you need to understand that if your content is interesting, useful, and inclusive of everything a law firm should have, then more people will start browsing your posts and pages. Thanks to the fact that great content means more profits, making it engaging and full of decent information is key to gaining more success and popularity.
4-Quick Loading Time between Pages
A big percentage of potential clients may leave your website if the response time of the server is 4 seconds or more; you need to make sure that your website isn’t laggy or slow. No one likes waiting around for too long, so make sure that you choose a decent web host with a great server that doesn’t hinder the functionality of your website. Every second wasted because of lag will send a lot of potential clients and organic traffic away; you cannot afford that to happen, and that’s more than enough reason to pay a little extra for a great server.
Even though it’s a law firm website, you need to make sure that your webpage has a decent number of pictures and videos. Showing your visitors compelling visual aids and clips that are pertinent to your firm and legal cases can make a huge difference. It makes the user more engaged and interested, increasing the chances of them contacting you.
With the right plan, website features, and decent designs, you will be able to gain more clients and get better cases eventually. People tend to use the internet nowadays when they try to find any type of information, so you need to make it easier for them to access that. If you have these important components and with a little professional help to see it through, your firm will boom with success in no time.