The music industry has greatly changed over the years, where it has become more challenging to stand out. Unfortunately, selling a music record is no longer guaranteed. You can exert all your effort and invest all your resources into creating your record, only to have it gather dust on the shelves of your e-commerce platform. After all, there are countless musicians out there who offer their records for free. So what can someone like you, who creates records for a living, do to increase your profitability in this digital age?
Here are some of the top strategies you can adopt to maximize the profitability of your music on e-commerce platforms.
The most obvious strategy is to create a record that every single one of your audience would be willing to buy. Unfortunately, that’s so much easier said than done. However, the music producers at Samplified.us propose a brilliant solution: how about you focus on creating your records and leave the music to the experts? It’s easy to find filler music, but it’s quite rare to come upon music that speaks to the soul and delivers the exact emotions you need it to. By borrowing the 25 years expertise of over 15,000 music producers, you’ll be sure to get the beat you desire.
Get to Know Your Audience
No matter the genre you create, your music will target a specific audience. It’s important to realize that if you don’t really know them, you’ll never be able to sell them your music or even reach them. The second step in increasing your profitability is getting to know your potential customers. What are their behaviors, demographics, interests, and passion? How can you utilize this information to meet them on their journey, way before they’ve heard about you? Knowing them and identifying the points of contact you can initiate with them is crucial to building all of the following strategies.
Personalize Your Brand
It’s easy to exert a lot of effort into promoting your music, what’s difficult is leaving a mark on your audience – one they can never forget. Let’s say that a random passerby has heard one of your tracks and they got hooked into it. They were in the middle of something, so they moved on, but when they tried to find this track that stole their hearts, they were unable to find it. This is a potential customer that you’ve lost, probably forever. Meanwhile, such an issue wouldn’t happen if you’ve created and personalized your brand in such a way that connects with anyone who comes across your music. Personalizing your brand also makes them feel they’re talking to a real person, not a robot, which will help in gaining their trust.
Tempt Them with Freebies and Deals
If there’s anything that the internet users love, it’s anything they don’t have to buy. You probably already know that by now, or else you wouldn’t be struggling with their behavior. But how about you use this to your advantage? Try tempting them into subscribing to your channels by offering them freebies, or by promoting seasonal or periodical deals on your records. All the offers, if promoted on social media, would direct them to your e-commerce platform.
Utilize Different Marketing Strategies
When it comes to marketing strategies, they’re your best bet for promoting your e-commerce platform and maximizing your exposure. There are a plethora of methods that can be used to achieve this, but you can start with SEO and optimizing your current store. Whether you’re using an existing platform or have created your own store, SEO will help you get the right kind of traffic, making the probability of acquiring customers much higher. You should also establish your online presence on different social media platforms, with YouTube, Instagram, Twitter, and Facebook being in the lead. Consider subscribing to music streaming services as well; they’ll help you in expanding your audience by giving you access to their current users.
Provide a Seamless Payment Experience
If there’s one thing that can destroy all your efforts, it’s a complicated or insecure checkout process. Make sure you provide a seamless payment experience for your customers, as it is crucial that you provide secure payment channels. The best thing to do is to use a specialized third-party to take care of the transactions for you.
It may seem that making a living in the music industry has become impossible today, but it’s not. You just need to understand how profits can be made today and implement the best strategies to help you achieve that. Once you put all the pieces together, you can expect a significant boost in your conversion rate.
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