The more buyers who visit your property, the higher your chances of selling it quickly and at the right price. So, how exactly can you go about tempting hordes of interested parties into taking action to view and (hopefully) make an offer on your home? Here is a simple how-to guide to follow:
Choose a great real estate agent
Do not rush when it comes to investigating the various real estate agents Mono has to offer. After all, the real estate agent you choose will be responsible for helping you prepare your home for the market and roping in potential buyers and convincing them to take the plunge if they like what they see. Therefore, you will want to make doubly sure that you choose a professional with experience, charisma, and an excellent knack for marketing.
Speaking of marketing, it is always wise to enquire how each real estate agent intends to market your property once you are ready to sell. In today’s property landscape, the best form of marketing is that of digital marketing. So, keep your eyes peeled for real estate agents who make use of digital marketing agencies to handle their home listings. This can make a massive difference to the number of people who hear about, and are attracted to, your property.
Try not to over-extend the price
Every seller wants to get the highest possible price for their property. However, it is important to avoid getting greedy and trying to get more than the home is actually worth. Have the property professionally valuated and take the prices of other similar homes within your area into consideration before making a final call. It goes without saying that the more competitive your asking price is, the faster you are likely to sell your house.
Your agent will likely pen your home listing on your behalf. Most sellers are more than willing to leave this in their hands. However, if you know that you have a way with words, there is no harm in asking to see, edit, and approve the description first. If you do, it is vital to ensure that it is unique and descriptive in nature. Remove generic sayings, such as ‘hidden gem’ and ‘dream home’, and focus on communicating the value that the property can add to a potential buyer’s lifestyle instead.
Be sure to mention all notable selling points within the first paragraph of the description to grab the reader’s attention, and don’t simply list features; try to list benefits, too. For example, don’t simply state that the home has solar heating. State that the solar heating helps to keep monthly utility costs low.
Take your time
Take a few weeks to thoroughly prepare your home before officially putting it on the market. Give it a fresh lick of paint and get rid of clutter that could make the space appear smaller than it actually is. It is also worth considering paying someone to stage the interior professionally – or to find a real estate agent who offers this as a complimentary service.
Best of luck!