Wednesday, June 22, 2022

No products in the cart.

  • About
    • Contributors
    • Disclaimers
    • Terms & Conditions
    • Giving back
    • Mission Statement
    • Past Issues
    • Where to Find
    • Call us at 613-935-3763
  • Advertise with us!
  • Home
  • News
  • Leisure & Lifestyle
  • Columns
  • LTE
  • Events
  • Contributors
No Result
View All Result
No Result
View All Result
The Seeker Newsmagazine Cornwall

Marketing Arsenal Guide: How To Shoot Great Commercials That Talk To The Public

Isabelle Jones by Isabelle Jones
July 27, 2021
in You May Also Like
Reading Time: 3 mins read
0 0
0
SHARES
11
VIEWS

Marketing and branding are essential for companies to reach out to their target audience, engage their existing customers, and build a strong brand image. While there is a wide range of options like images, posters, flyers, and so on, the best and the easiest way to reach a wider audience is through engaging video commercials. This is because video breaks language barriers and the audience can instantly connect with the emotion being conveyed through motion pictures. Over 51 percent of the marketers believe that video generates the best ROI in marketing efforts, and around 87% of online marketers depend significantly on video content.

Work On Your Concept

Shooting a video commercial can be an expensive affair if you are unsure how to take things forward. Have a clear idea of the concept, the target audience, product placement, and the narrative. Building a clear story or having a big idea of what your video ad should look like is the beginning of the video production process. While video production is expensive, you could make it simple with a clear idea and how you wish to execute it. iPhone made a recent commercial for Apple products using an iPhone camera. This showcased the prowess of their phone while promoting their brand and product. It also shows that if your camera is great, you can shoot professional ads even on your phone. So, that’s a cost-effective, creative, and reliable way to brand your product.

You might also like

Can Bitcoin Ever Hit The $100,000 Mark?

Trading Bitcoin: How Does It Work?

What to Consider When Choosing Your New Neighbourhood

Build a Storyboard

Using a storyboard will eliminate any confusion on the shoot day and while editing the final output. You should plan your shots correctly and know where the actors must stand, where the light comes from, where you need to cut, where you need to begin, what props stay in the background, etc. While you might want to narrate an entire story of a family using your product, it is impossible to build that entire universe and still sell your product in 30 seconds to one minute of the ad. 

So, identify the important elements of your ad, use a combination of shots, and see which one matches your vision. The storyboard should also include the details on actor expressions, movements, etc. so that the shoot would happen seamlessly. It would help you avoid surprises and confusion on the shoot day and save you ample time.

Use a Call to Action

Ok, you have shot a tremendous ad. It looks like something that would win you The Clio Awards in terms of production quality and messaging. But does it tell your viewer what they need to do after watching the ad? Does it guide them on how they should react after watching the clip? The Call-to-Action in your video advertising is important. Use the last few seconds of your advertising video to ask your customers to act or buy now! Please provide them with the complete information of your website, store details, etc., based on how and where you sell. If you upload the video to Youtube, have links that direct them to the other videos from your brand. 

Were these tips helpful? Do let us know how your dream video ad has come up. Don’t forget to share the link with us in the comments section! 

Author

  • Isabelle Jones

    The information contained in this article is for informational purposes only and is not in any way intended to substitute medical care or advice from your doctor or be interpreted as expert opinion.

    View all posts

Next Post

DBIA – Pitt Street Promenade Comes to a Close

Subscribe
Connect with
I allow to create an account
When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.
DisagreeAgree
Notify of
guest
Connect with
I allow to create an account
When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.
DisagreeAgree
guest
0 Comments
Inline Feedbacks
View all comments

Place YOUR ad here now
Facebook Twitter Instagram Youtube TikTok

Don't miss anything!

Get notified of all our new news by ringing the bell at the bottom right corner!

The Seeker Newspaper is located at 327 Second Street E., Cornwall, ON K6H 1Y8 -- All rights reserved
The Seeker does not accept responsibility for errors, misprints or inaccuracies published within. The opinions and statements of our columnists are not to be presumed as the statements and opinions of The Seeker, and should not substitute professional or medical advice.
ISSN 2562-1750 (Print)

ISSN 2562-1769 (Online)
No Result
View All Result
  • Home
  • News
  • Leisure & Lifestyle
  • Columns
  • LTE
  • Events
  • Contributors

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
wpDiscuz
0
0
Would love your thoughts, please comment.x
()
x
| Reply
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
X
X