Having a unique landing page can be detrimental to any kind of business. Most surveys have shown that visitors will leave the webpage in a matter of seconds if they don’t find the landing page appealing. What better way to make it more so than making it very unique and clever? Here are some of the most useful hacks on how to create a unique landing page and get more visitors, alongside all the other benefits.
Benefits of having a unique landing page
There are many (many!) benefits of having a unique landing page – but let’s focus on the most important ones. The key benefits of having a special landing page are first, getting an SEO ranking, second – promoting an upcoming sale or a product, and lastly, making the check-out and subscribing process more efficient. Loading pages are created to target specific search items, and they are promoted using Google Awards and other paid methods. Both of these move the landing page up in the rankings and ultimately get your promotion, sale, or product closer to people searching for similar topics.
A landing page should focus only on one sale, product, or promotion. Its sole purpose is to exist to get one message across to the target audience. This is good because it will move the marketing goal to the foreground for higher conversion, and it will also provide you with an opportunity to track and isolate the success of a single product. Furthermore, a unique landing page will have a high converting rate, which will act as a portal to move visitors down the funnel efficiently. Rather than having them stumble upon your CTA somewhere randomly on your homepage, they will be able to find it right away (on the landing page) and move on to do whatever you intended them to do.
Choose the typography carefully
Typography refers to a set of elements such as the font type and size, and other aspects such as the white space between characters (kerning), spacing, and tracking. This particular aspect is especially important when it comes down to making your content more comprehensible to the visitors. According to many marketing experts, having a great typographical format on your landing page will give it its uniqueness and this well-formatted copy will ensure that the focus stays on the content and not on the effort needed to understand it. Be sure to choose the font and all the other elements very carefully. This brings us to our next hack – the design.
Have a great design
One of the most important – if not the most important aspect of making a unique landing page is to have a great design. It’s crucial for a landing page to have a very clear and crisp design that will answer all the questions without inspiring new ones. This is why it’s so vital to select the right tool for creating a landing page since it’s so important to leave a great first impression in a matter of seconds. Having a great design and the right tools to create it can make the world of difference because if the navigation is not obvious and simple and there isn’t all the required information provided – the visitors will simply leave.
Include social sharing buttons
Another important hack that will help you create a unique landing page that is also very important is to include social sharing buttons. This is particularly important if you want more people to visit your landing page. A landing page should also offer a discount code, a bundle, or an amazing deal that the visitors would love to share within their social circles, so others can benefit from the discount. Having social sharing buttons will offer uniqueness to your landing page, and it will also provide you with increased traffic that would otherwise be absent.
Point out the benefits
This hack goes without saying, however not many developers are fully aware of it. Pointing out the benefits will not only make your landing page unique, but it will also give you more visitors, and even improve SEO ranking. The hard truth is that many brands struggle with pointing out the benefits and values they bring to the table, and no amount of design and cleverness can help overcome this. Pointing out the benefits on your landing page in a creative way will make it very unique and will also get you the results you’re after.
Having a unique landing page is very beneficial without a doubt. While many articles focus on the benefits, herein are the many hacks you can implement to make it stand out among the rest. Be sure to use the best software to make a great landing page if you want it to be as unique as possible.
The Seeker Newspaper is located at 327 Second Street E., Cornwall, ON K6H 1Y8 -- All rights reserved The Seeker does not accept responsibility for errors, misprints or inaccuracies published within. The opinions and statements of our columnists are not to be presumed as the statements and opinions of The Seeker, and should not substitute professional or medical advice.
ISSN 2562-1750 (Print) ISSN 2562-1769 (Online)