Video Production: What Makes a Good Commercial Video

In today’s internet-dominated world of business, competition is fierce. It is somewhat unforgiving to reluctant brands that don’t strive to keep up with technology and make the most out of it as it evolves. Everyone wants their (bigger) share of the cake at the end of the day.

Well, technology is broad and diverse but when it comes to marketing and branding, video content seats on a special throne.

A brilliant video ad could be all you need for your brand to cripple your competition in terms of popularity and customer base. To capture the masses and conquer the market, creating a powerful commercial video should be a top priority.

Below are some recommendations on how you can forge an original statement-making video and capture the attention of the masses.

1. Avoid the Usual

If you want to lead the pack, you will want to avoid ordinary video packaging. Break the pattern and provide something catchy to your audience. The best option would probably be to hire a professional video production company. A Singapore corporate video production company called En3 recommends ensuring the video is customized to meet your specific needs. You want to have professionally captured and edited videos that are captivating and appealing to your audience in this busy world.

When creating a promotional video, don’t forget to use an unforgettable jiggle. Also, shorter videos have higher chances of getting the message home. Give your audience a good reason to stay glued to their screens enough to receive and digest the intended message.

2. Your First Seconds are Vital

With the ever-increasing video ads online, the competition for winning an audience is stiffer these days. To ensure your viewer gains interest to view your video to the end, it is crucial to maximizing the first few seconds. You can begin with a statement that will flare the interest of your audience and avoid losing them. Depending on the medium you are using, it will be crucial to address the needs of your viewer in the first few seconds. Failing to do this can easily disconnect your viewers.

3. Use Influencers

Image Source: https://images.pexels.com/photos/1542252/pexels-photo-1542252.jpeg

Using an influential personality or trusted source can help add some trustworthiness to your product or services. In the world we live in today, people prefer to buy a product if it’s approved by someone they applaud or like. From social media influencers to celebrities and big names in entrepreneurship, hiring such a personality to do your ad will add authenticity to your brand and lift it to greater heights. 

4. Have a Specific Audience

Before creating a commercial, you need to understand your target audience deeply. What is the best medium to reach them? If you want to advertise some maize seeds or cattle feed, using a medium like Twitter would be absurd. YouTube could work, but you have higher chances of reaching this target audience with TV ads. A video is only as good as the medium used to share it.

Finally, do not forget that a good commercial video starts by creating a good script. You can’t afford to rubbish it. With the above tips in mind, you can forge out a captivating video that will create a conspicuous brand and smiling sales.