The Cornwall and Area Chamber of Commerce is proud to announce the launch of its comprehensive Shop Local campaign.
The $110,000 initiative promotes the vibrant ecosystem of businesses in Cornwall, SDG, and Akwesasne through the regional local discovery of existing shops and services. The Shop Local campaign will connect shoppers to various local stores, services, restaurants, farms and specialty boutiques to enhance the shop local experience through a variety of avenues.
“This campaign reminds us all of the depth and breadth of businesses in our region,” says Chamber Executive Director Greg Pietersma. “It’s truly an opportunity for local consumers to engage and reconnect with the small businesses that they already know, but more importantly, to explore the region and discover the new ones they don’t.”
The multi-pronged campaign, launched in mid-November, includes:
- A redevelopment of the ShopCornwallandArea.com portal;
- A series of radio spots featuring local shop owners and aired on boom 101.9, 104.5 fresh RADIO and Wild Country FM;
- Seven uniquely curated versions of The Good Local print mailer showcasing 80+ Shop Local ambassadors sent to every household in the region;
- A 25-minute video documentary featuring three unique businesses who bring uniqueness and diversity into the area;
- Contests with more than $10,000 in prizing;
- Animated digital ads highlighting local businesses published on social media and other online channels.
The redesign of the ShopCornwallAndArea.ca website will provide a valuable resource for shoppers to locate stores and services throughout Cornwall, Akwesasne, and SDG. The fresh new look offers an enjoyable and informative design.
The Shop Local campaign will launch during the Christmas holiday season but will continue to grow and expand well beyond 2021. New Shop Local Ambassadors are signing up daily, and the list continues to grow.
“We thank the close to 100 Shop Local Ambassadors who signed up and understood the value of this campaign,” says Pietersma. “We hope residents in our region will remember to look right here at home to find what they need for the holiday season and beyond.”