Tricks, design & promo essence for the benefit of nonprofits. What is it?
This article won’t tell you about design trends and the importance of quality design for nonprofits but rather about one component of that design in particular & general promotion of the NPOs that can be called the essence of success for nonprofits. Intrigued? Nonprofits need their design to be efficient. It’s not all about modern techniques used but about the combination of various elements, including visual and text ones. It means that each piece designed, be it an ad creative, article in your blog, the website of your NPO, or a leaflet – everything should be well-balanced visually and sense-wise.
How do you make your materials and platforms efficient?
Each expert, dealing with nonprofit Web Design, Development, Graphic Design, or Marketing always acts according to the pre-completed research that lets him understand:
- goal and objectives of an NPO
- its audience
- similar organizations & their difference
- possibilities & opportunities of an NPO
Only then you are able to start establishing contact with your audience, attract donors, and build a community for your nonprofit. And for this communication, you will certainly need content.
Why is this information so important?
- It helps to set the direction an NPO should move to
- It explains the needs & features of the target audience
- It shows what other nonprofits do
- It helps understand how your nonprofit is special and to stand out among others ones
What’s the trick of efficient nonprofit promotion?
It’s the combination of channels for promotion & communication and well chosen & designed content use there. Experienced marketers from BlueTreeMarketing suggest avoiding using all the available channels.. Choose the main ones and concentrate on regular promo activities and content publication there. For example, 2-3 Social Media for natural & paid promotion, your website blog for communication with your regular supporters, and guest blogs to reach potential supporters. In order to understand that your article or publication is going to be well-perceived by the audience you can make sure it matches the following criteria:
- Useful & precise, directed at your potential supporter, and answering their questions
- Unique with its message & style, reminding readers about your nonprofit
- Contains only real and up-to-date information
- Text is structured, fits well the general style of the platform in general and the publication itself in particular
- Features photos/videos/illustrations/infographics
And the final trick for you – do not create completely new material for each action – use those pieces that have already proved to be interesting and useful, re-pack them, test new combinations of media and text, and adapt them to each platform – this way you will be able to save your resources, reach your audience, and make your content work for the sake of your NPO!
