Coca-Cola Memorabilia – For What it’s Worth

“Coca-Cola should always be within an arm’s reach of desire.” (Robert W. Woodruff)

Collectors come in all forms, and what they collect will vary from A to Z. Somewhere in this world is a collector, and many thousands of diehard collectors share their interests and passion for Coca-Cola. From its beginnings in 1886 to today, the Coca-Cola logo and its branding are the most recognized around the world. It is said that “Coca-Cola brings people together, no matter where they are.” Coca-Cola collectors are admired since they have a passion for the brand that many companies would love to have. 

The items that were labelled with the Coca-Cola logo and images, or products reflecting the joy of drinking Coca-Cola are too numerous for this article. Any web search for Coca-Cola memorabilia will provide thousands of images of advertising and promotional items. Like everything that is sought and possibly worth a lot of money. Copies or fakes are a real problem. The copies of vintage Coca-Cola items are a serious concern for collectors. So it becomes a buyer’s beware and awareness of what you are buying. The most common fake Coca-Cola memorabilia are advertising signs and serving trays. The makers age the items, to give it the appearance of a worn/used promotional Coca-Cola item. For the serious collector, it might be a good idea to join a local chapter or the Coca-Cola Collectors Club to share and learn more about Coca-Cola memorabilia. 

As with any collection, having the proper inventory list, photographs and detailed information of the items will become important. Depending on your goals, either for insurance or to sell your collection. It also provides family members with information on your collection, should something happen to the owner. 

Readers who want to have some exposure to the world of Coca-Cola Memorabilia collections in the SDG (Stormont, Dundas and Glengarry) area are welcome to check out these 2 businesses: 

Pat’s Home Cookin’ at 229 Pitt Street, Cornwall. 

Rock’n Ronda’s Diner & Pizzeria, 3330 Main Street, Avonmore, Ontario. https://www.facebook.com/RocknRondasDiner/

Important Web Links

• eBay search vintage ‘Coca-Cola collectibles’, use the “show only” Completed Items and Sold items category.
• Etsy search vintage ‘Coca-Cola collectibles’
• This is a great site for vintage Coca-Cola Memorabilia. https://www.earlycoke.com
• Coca-Cola Collectors Club https://cocacolaclub.org
• A Canadian Coca-Cola Collector https://www.coca-cola.ca/news/meet-bill-cook-canadas-top-coca-cola-collector
• 20 Most Valuable Coca-Cola Collectibles https://www.jacquelinestallone.com/most-valuable-coca-cola-collectibles/

Interesting Reference Material

– Coca-Cola: The Collector’s Guide to New and Vintage Cola Memorabilia, Randy Schaeffer, Bill Bateman, Courage Books. ISBN-10: 1561385298 

– Wilson’s Coca-Cola Price Guide, Al Wilson, Helen Wilson, Schiffer Publications Ltd. ISBN-10: 0764313622

– Petretti’s Coca-Cola Collectibles Price Guide, Allan Petretti, Nostalgia Publications. ISBN-10: 0870696270

Disclaimer

Prestige Evaluation Inc. does not engage in any buying or selling of any personal property. Prestige Evaluation Inc. can not do any verbal appraising without a work file and consultation. It’s important for the seller/buyer to do his or her own due diligence, before accepting an offer to purchase or in selling your personal property. For any company referred or named in this document, there is no financial consideration or relationship between Prestige Evaluation Inc. and John Grow. This article was not generated by ChatGPT. AI Free

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About the Author

John H. Grow, ISA-AM, is a partner in the appraisal firm of Prestige Evaluation Inc. The firm specializes in antiquities, watches, clocks, jewelry, fine art, and collectables in general. John works with clients worldwide, museums, corporations, foundations, financial / Insurance firms and government agencies. He also handles Estate and divorce appraisals of personal property. He regularly appears on radio and television shows and charity appraisal fairs. A long-time member of the International Society of Appraisers. (ISA) Prestige Evaluation Inc. can be found at http://prestigeevaluations.com and Grow’s email is  pr****************@gm***.com .