Warning: The following article deals with mature subject matter and is intended for adult audiences. Readers discretion is advised.

 Last week, I wrote about the facebook trend “the naked face” and how I thought it positively impacted–even possibly liberated–women in our community.

This week, I want to talk about another social media frenzy, one that has men posting pictures of themselves practically naked: #cockinasock.

The first thing that popped into mind when I first came across the #cockinasock trend was a Saturday Night Live video that I saw quite some years ago which exemplified how some men think of their organs. It was hilarious! I can still see it in my mind! Justin Timberlake and Andy Samberg, parading with nothing but a wrapped gift box over their private areas… It was cute… It was funny. But this new trend, I’m not sure how I feel about.

The campaign #cockinasock started in the UK on Instagram, but quickly spread to other social media platforms. (Note: Facebook has now taken down the page)

The concept is simple: raise awareness about testicular cancer by posting a picture, posing completely naked, save for a sock placed strategically over the genitalia. But how is this raising awareness?

I was curious so I did look at some of the pictures. Most men posing were definite hunks, with the rock hard abs, trim and fit, sending the distorted message that testicular cancer can affect only that group. I didn’t see older men, heavier men or sick men. I also didn’t see any tips on how to prevent or detect testicular cancer. I am no more informed than I was before seeing the thread. And I certainly wasn’t tempted to research the topic further. No. After seeing those studs, my mind couldn’t have been further away from cancer. All I saw was gratuitous soft porn, which in my opinion has no place in a social forum. This sort of exhibitionnism is totally superfluous. What kind of message is this sending our children?

Don’t get me wrong, I love men! But I am seriously questioning the campaign’s ethics, values and end results.

Thank God, I have not seen any Cornwall men following the trend yet, and I hope it stays that way!

What next? Women posting topless pictures to raise breast cancer awareness? Where does it end? Are we so distracted as a society that only over the top actions can get our attention?

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