Although the previous logo was decent, most fans didn’t want to be reminded of the trials of the past any longer. With this in mind, Moreau decided to make the change to something which matches the name of the team a little more.
What is a River King?
“A River King was a Lumberjack, a log runner, the guy who jumps from log to log while riding down the current of a river. A tough guy who could take a beating and still get up for more. A guy who didn’t give up because of challenges. This logo represents just that. A tough River King holding a hockey stick,” said Moreau.
While the River Kings will once again have a new look on the ice, players will return to Cornwall with the same owner in place as the previous season. This is a first in franchise history as the River Kings enter Year 4.
There is finally stability, consistency and organization in the office, which is key to any successful business according to Moreau. Now, the LNAH franchise is focused on building the team both on and off the ice.
“When people have a sense of stability they work without the fear of uncertainty and deliver a higher quality product,” said Moreau. “This is one of the key factors to what this team needed.”
Season tickets are now on sale at the River Kings office in the Civic Complex. Pricing is as follows:
Adults $250; Seniors/Students $200; Children under 12 $140.
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