Cornwall, Ontario – On Thursday afternoon, FanSaves CEO and
co-founder Shannon Ferguson was a guest speaker in Mr. Setnyk’s English class
at the Ontario Hockey Academy.
She spoke to the Grade 12 girls about her experience as a
hockey player, what it was like attending university, becoming a journalist,
working in the world of marketing, and becoming an entrepreneur who runs her
It was an empowering message for the female student-athletes
who are only months away from graduation.
“Shannon is the CEO of a tech company. Also, she has
experience in marketing and journalism. She’s a published writer, a University
graduate, and someone who used to play hockey and remains close to the game
today. She is well-spoken, confident, and an excellent role model for our
upcoming graduates who will soon be attending post-secondary,” Professor
Shannon had an engaging conversation with the students, and they appreciated her visit to the school. “She’s a fantastic choice for a guest speaker, I learned a lot, and it was inspirational,” said Gabi Davison Adams who will be attending Harvard University in the Fall.
“Being a CEO can mean working 14 hour days, but it also
offers opportunities like today, to speak with students,” Ferguson added.
Shannon Ferguson has an impressive background. She graduated
with a Bachelor of Communication Studies at Wilfrid Laurier University; she
also has a post-graduate diploma in Broadcast Journalism and a certificate in
Sports Industry Essentials from Columbia University in New York.
In journalism, she was a Production Intern at Entertainment Tonight,
she had a talk show on TV Cogeco, and she started a blog and was published in
the Huffington Post and The Seeker.
In the field of marketing, she was a marketing representative
for Kool FM 105.3, and she also did marketing for the Cornwall Nationals FHL
FanSaves was co-founded by Shannon Ferguson and Kris
McCarthy. McCarthy, who is COO of the company, is a former professional hockey
player who graduated with a Business degree from SUNY Potsdam. His background
experience is in Sports Marketing and Sales.
FanSaves is a sports marketing app that can help fans save money. It can be downloaded for free on the App Store of your smartphone.
The company has partnered with dozens of sports teams, restaurants,
and businesses. Also, FanSaves has had ongoing discussions with the Ottawa
Senators and Boston Bruins organizations.
Oral communication is vital in the world of business and marketing.
Students who learned and practiced verbal communication in the ENG4U course got
to see real-world applications of what they are studying via the curriculum.
With FanSaves, Shannon and Kris have made successful pitches,
including winning $100,000 at the Renfrew County RC100 Startup competition.
Furthermore, FanSaves was a semi-finalist representing
Canada in Germany after winning the Get in the Ring pitch competition in Ottawa.
Lastly, Shannon was taken on a tour of OHA, and she was very
impressed by the facilities. “I wish there were a school like this when I
was playing hockey as a teenager,” Shannon stated. “Also, I met some
incredible young people, and I was happy to offer some mentorship,”