A community-oriented approach with a progressive editorial stance, striving for transparency and encouraging readers to consider multiple perspectives.

Monday, June 16, 2025
booked.netCall us at 613-935-3763
Eco-conscious : Print an issue, plant a tree! 

No products in the cart.

  • About
    • Contributors
    • Disclaimers
    • Terms & Conditions
    • Giving back
    • Mission Statement
    • Past Issues
    • Where to Find
    • Call us at 613-935-3763
The Seeker - Positively Local, Suporting Local
  • Home
  • News
  • The Soapbox
  • Columnists
  • Events
  • Advertise!
    • Online
    • In Print
  • Puzzles
  • Videos
Seeker
No Result
View All Result

Marketing Done Right: 4 Tips Your Company Needs To Succeed

Julia Lucio by Julia Lucio
July 19, 2020
in Leisure & Lifestyle
Reading Time: 4 mins read
0

If there is one thing that marks the difference between a successful company and a failed one, it is marketing. In a world where there are hundreds of businesses offering the same services and products, the one that presents itself efficiently stays on top. There are a lot of angles to the success of a business, but marketing will always be one of the most important pillars for that to happen. These are some marketing tips that your company needs to succeed.

You might also like

How to Always Have a Great Golfing Session: A Full Guide

12 Creative Family Photo Outfit Ideas for Every Season

What to do if Red Notice is issued against you?

  1. Develop a Brand Identity  

The one thing that people will relate to the most when they come across your content is brand identity. Nobody likes reading technical jargon or corporate language, which is why you have to develop a brand personality that people would identify and recognize anywhere. This starts before you even launch your business. You have to ask yourself a lot of questions that will determine what kind of personality your business will have.

What kind of products or services are you going to offer, and how is it going to be different from the competition? Who will you be targeting? What angle are you going to market your products from to ensure that they appeal to your target audience? It is questions like these that help you create tailored content that is personalized and relating to your brand identity, instead of just cold, soulless information that does not resonate with audiences. When you incorporate your brand identity into every social media or website post and every marketing effort, people will know your name, and they won’t forget it.

  1. Create Impressive Videos  

People definitely like written content as well as other forms, but nothing gets consumed as fast or generates higher reach than videos. This is why you have to invest time, effort, and money to create powerful visual content. You can check out this service to understand the process that specialized agencies go through to create viral videos for widespread marketing. It is not just about using high-tech equipment and spending a lot of money on the technical aspect of a video. It is more about understanding the brand identity and how to create visual content that would deliver your company messages to audiences all over the world.

A video on YouTube or Facebook has the potential to catapult your business to new heights within a few days. People consume videos at a much higher rate than articles or blog posts, which is why they can be the difference between a successful company and a mediocre one.

  1. Do a Thorough Market Research

You can’t possibly hope for your marketing efforts to work if you don’t know how the market is doing and what people need. This is why conducting thorough market research at an early stage of your business life cycle is crucial. It will help you find out what needs the people need to fulfill, and more importantly, how you can do that. You can create surveys online as well as in-person to ask your target audience questions about your particular line of work. What products and services do they need? How can the existing ones be improved? At what cost do they think such services and products would be fair?

Questions like these will help you fully understand the market as well as your competition, and what you need to do to outshine them. People jump at products and services that answer a question they already have or solve a problem, which is why you need to research so you can market what your company has to offer as the solution to all their problems. 

  1. Think Out of the Box 

While it might sound like a cliché, this is exactly what you need to do to boost your company’s marketing efforts. There are a lot of approaches out there that many companies neglect because they think they won’t work, which is far from true. For starters, invest in email marketing. If you get your hands on a mailing list, it would do wonders for your marketing efforts. You also should get a good old fashioned mailing list so you could send your target audience brochures, product samples, personalized gifts, and so much more in the mail, which can also be quite a powerful marketing technique.

The most important factor when it comes to marketing is to give it your best and invest any possible resources you have. The quality of your marketing strategy will reflect on your revenues and how well people would know your brand. Get expert help and hire professionals to guide you through the labyrinth of the marketing world. Over time, it will prove to be the best investment you ever made for your company. 

Julia Lucio

Julia Lucio

Julia Lucio is the Managing Editor and Publisher of The Seeker Newsmagazine, and a passionate, unapologetic voice in local media. She writes boldly on politics, social justice, community events, and the everyday moments that shape our lives.

Next Post
The Ribfest Community Cookout is Going on All Week!

The Ribfest Community Cookout is Going on All Week!

Categories

  • Business & Finances (15)
  • Columns (626)
    • Archived (115)
      • Filter-Free Zone (9)
      • For What it's Worth (37)
      • Fostering Change (2)
      • Memo from the Mayor (2)
      • Men Writes (26)
      • Mortgage Tips (1)
      • Seeker Snippets (22)
      • Take Note (6)
      • Which Witch is Witch? (10)
    • Current (389)
      • Appreciating Contemporary Art (2)
      • Discover SD&G (36)
      • Fashionably Marlene (13)
      • From Sharyn's Pantry (7)
      • Gardening – Ask Anna (27)
      • Grant Spills the Gravy (10)
      • Jay's Tech & Cyber Insights (4)
      • Keeping it Reel (27)
      • Local Spins from Bud's Records (9)
      • Louise Mignault (58)
      • Mental Health Matters (10)
      • Out and About (51)
      • Outdoor Club (23)
      • Reality Bytes (8)
      • roadSIGNS (31)
      • Smart Move with Sondra (3)
      • The Resilient Life (5)
      • Transition Cornwall+ (16)
      • What I'm Reading (2)
      • Wondrous Life (33)
      • Yafa Arts & Craft (21)
    • Friends of the Cline House (1)
  • Douris Deliberations (6)
  • Events (1)
  • Health & Fitness (10)
  • Home & Garden (11)
  • Interviews (156)
    • 5 questions with… (106)
    • Business Profiles (1)
    • Locals in the Loupe (47)
  • Leisure & Lifestyle (736)
  • News (2,563)
    • Ontario (1)
  • Politics (24)
    • Federal Elections (10)
    • Provincial Elections (10)
  • Science & Technology (46)
  • Sports (3)
  • The Adventures of D.B Cooper (1)
  • The Soapbox (259)
    • Agree to Disagree (114)
  • This May Also Interest You (1,572)
  • Travel (52)
  • You May Also Like (969)
Facebook Twitter Instagram Youtube TikTok
Don't miss anything!

Get notified of all our new news by ringing the bell at the bottom left corner!

Content Safety

HERO

theseeker.ca

Trustworthy

Approved by Sur.ly

2024
Disclaimers
Stock Photos partially provided by our partner Depositphotos
The Seeker Newspaper is located at 327 Second Street E., Cornwall, ON K6H 1Y8 -- All rights reserved
The Seeker does not accept responsibility for errors, misprints or inaccuracies published within.Please note that the views and opinions expressed in news article are solely those of the authors and do not necessarily reflect the official policy or position of The Seeker. The content provided is for informational purposes only and has been written from the authors’ perspective, aiming to engage and inform readers. The Seeker is committed to presenting a wide range of viewpoints and encourages readers to conduct their own research and exercise critical thinking when considering these opinions in the context of their own perspectives.
ISSN 2562-1750 (Print)

ISSN 2562-1769 (Online)
No Result
View All Result
  • Home
  • News
  • The Soapbox
  • Columnists
  • Events
  • Advertise!
    • Online
    • In Print
  • Puzzles
  • Videos

© 2023 Reducing our footprint!   For every issue we print, we plant a tree!

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.