We are living in tiring times where every industry has evolved and is getting tougher by the day. The sales industry is no exception. It is challenging for the salesforce to keep up with the changing world.
Traditional methods of selling are no longer applicable, and buying habits are also becoming aggressive. That is why sales reps have to put in their best effort to make successful sales. You can use several sales tools to help the sales and marketing teams help perform better.
Sales enablement software is one of the essential tools that should be available at the disposal of every sales rep. Though the market is filled with tons of platforms, Content Camel is one of the best tools.
Of course, you want to know more about Content Camel. In this post, we have mentioned everything you must know about this software.
What Is Content Camel?
Content Camel is sales enablement software developed for training, equipping, and motivating the sales team to perform optimally well. The software helps in organizing and managing sales and marketing content in a centralized place. Thanks to this sales tool, the sales reps can sort information, making it easy to find the required content. Moreover, the sales enablement software features excellent tracking, sharing, and searching capabilities, so sales reps speed up the process of closing a deal.
Here is a list of features you can expect.
Everyone knows how frustrating and annoying it is to find the information when it is spread across different folders. It takes hundreds of hours to find the required information every month. That is because it is not sorted.
Thanks to this sales tool, the sales reps can sort information according to tags, content type, age, and funnel stages. You can even search, track, share, and find the information through this software.
Content Management is an essential feature of the sales enablement tool as, without it, sales reps will be lost. It will enable sales reps to organize and manage all content in one place. The sales and marketing team can have access to white papers, posts, videos, datasheets, eBooks, and much more. For instance, you have marketing content saved on Drive, and product details are saved in the local folder. With sales tools, you can organize it in one central place. So, the marketing and sales team can easily access the content and even edit it without any hassle.
Also, it will allow sales reps to change the way how things are done. Closing a deal will be extremely quick as you can search and find the required information easily. As a result, sales reps will be able to make sales and be more productive. Not only this, but the sales tool makes it easy to align content and product marketing in a place.
What makes Content Camel so special is its sales analytics. When marketing teams make content, they are unable to get feedback or know which works well. With Content Camel, you understand how well or bad your content is performing. It will help the marketing team to create content according to customers’ requirements.
Moreover, the sales tool will provide real-time metrics and insights into customer engagement. That is how sales reps can improve their performance. With the help of analytics, sales reps can even create their own views and export reports. Also, it will inform which content needs refreshing or altering.
Next on the list of features is access controls. Through this, sales reps can sort prospect and customer content based on sales cycles and sales processes. Content Camel also offers internal and external flagging, allowing sales reps to only share certain information with authorized personnel.
Google Drive Integration
Another great feature it offers the Google Drive Integration. It allows you to import and export content both online and offline. Sales reps can also access content from the web, the local folders, Drive, and Dropbox.
Sales Stack Integration
The sales tool is a web-based software, meaning you cannot download it on any device. Wondering how you can use it? Not to worry, it offers a Chrome Extension that you can use almost anytime and from anywhere. Another great thing about this software is that it works smoothly and seamlessly with several other platforms like Salesforce, SalesLoft, Pipedrive, Outlook, and Gmail.
Things We Liked
Well, there are plenty of things we liked about this software. Here are some of the features.
- Managing and organizing content in one place is hassle-free. Also, reps can have easy access to the required content on time.
- Sales reps will not have to switch between different platforms for accessing content. It will enable them to reduce the time it takes to find information; hence, closing a deal fast.
- For subscribing to it, you will not have to break your bank. You can subscribe to it for as low as $15 per month and $162 per year.
- You can get a free trial before subscribing to it.
- We also like the track, share, find and search capabilities of the software.
Things We Didn’t Like
Here are some of the things we think should be improved.
- In-person training is essential for training all the sales reps, both new and old.
- The sales enablement software would have been better if offered additional features such as meeting management, lead management, goal management, etc.
- There is no way you can track content usage.
Content Camel is the perfect tool that helps to organize marketing information for sales success. It is a must-have tool for companies as it will empower your teams, especially the sales team. Thanks to this software, sales reps will be able to focus on selling and become efficient. The sales tool allows them to organize and manage content without any difficulty. With help of sales analytics, sales and marketing teams can know which content is working and which is not.
In all, get this software to take your organization to a whole new level.