Over the past years, there has been a clear need for at-home delivery services. With the spike of meal kit delivery brands, consumers can now take some time back from their busy schedules and have pre-portioned ingredients arrive at their doorstep to create a nutritious, home-cooked meal. With most companies having flexible plans, alternative options based on dietary needs, and a rotating menu to help you explore new dishes and flavours, it is wise to assume that meal kit deliveries brands are here to stay. 

Presenting HelloFresh

One of the larger players in the meal kit delivery brand industry is HelloFresh. Originally brought to life in 2011 by a small group in Germany, HelloFresh began as an organization looking to provide consumers with the ingredients and recipes to cook delicious meals. This helped not only save consumers the planning and time it takes to go grocery shopping, but also introduced the added benefit of introducing new flavours and dishes that could be re-created in the future. 

How did HelloFresh find success?

Today, HelloFresh continues to be a leader in the space, servicing 14 markets around the world and millions of customers each year. The company continues to innovate the offerings they provide, with specialty categories that cater to a variety of dietary restrictions and meal preferences. Their rotating menu also ensures that you never get tired of the same recipes, and are constantly able to explore new dishes for you and your loved ones to enjoy.

How does it work? 

HelloFresh provides a straightforward ordering system that is done directly on their website. Consumers have the opportunity to input the number of people they are looking to feed, followed by the number of recipes they would like to have delivered each week. With no hidden fees, consumers can look forward to seeing their total cost upfront prior to any recipe selections with their delivery fees included. Bonus tip: HelloFresh is known to work with several influencers and celebrities, and run multiple promotions throughout the year and so if you are looking to save on your first order, make sure to do a search for any active promo codes available. 

After inputting your payment information, you will be taken to the best part of ordering – the meal selection. With stunning imagery of the meals available for order, consumers are given the chance to learn more details about each recipe. With the allotted time to cook and brief description paired with each photo, it is easy for consumers to see which meals best fit their preferences. Additionally, HelloFresh has their recipes sorted into categories including but not limited to; Smart Meals for those looking to cut their caloric intake, Quick & Easy Meals for those busy folk on a time crunch, Family Friendly Meals for those with little ones who are picky about their food, and the list goes on. After selecting the preferred meals, consumers can view their expected delivery date. 

What can I expect in my delivery? 

Apart from the excitement of opening your first box, HelloFresh does an excellent job in giving users all the tools you need to create the recipes selected. Many of the ingredients are portioned perfectly for the number of servings to be made, most packaged individually to ensure ingredients stay fresh. Ingredients that need to be placed in the fridge or freezer always come with insulated bags, and sometimes ice packs when needed in case you are not home when the HelloFresh box is delivered. Each recipe also comes with a recipe card, outlining the specific ingredients from your box that you will use, accompanied by all the necessary steps you will take to cook your meal. With their eclectic and diverse menu always changing, it is common for users of the brand to keep these recipe cards, in case they want to re-create the meal in the future. 

Meal kit delivery services give consumers a healthy alternative to last-minute takeout ordering and continues to help millions of people improve their diet, save time in their hectic schedules, and have a chance to become more adventurous with their weekly meals. Learn more about meal kit delivery and HelloFresh by heading to the mealkitsdelivery.ca review.