Understanding video marketing
Videos have the ability to convey the right message with the appropriate tone. Apart from this, the addition of music, fonts, and animation can generate impressive content and presentations. Videos are the most successful tools to influence the target audience.
Video marketing is the usage of proven and experimental strategies to reach the target audience. Videos are useful to promote products, services and also brands. The main idea is to educate people about what options they have. At the same time, such marketing also aims at making the viewer confident about the brand and its available products.
Now, irrespective of company size, won’t this strategy prove to boost a business? Of course!
Let’s understand the numbers as well. With video marketing, businesses are able to:
- Increase brand awareness
- Double the traffic
- Enhance their sales by 40% on an average.
Therefore, making videos and promoting them is something every business should do. Here are the reasons that your small business should accommodate a video marketing strategy to boost its growth.
Benefits of video marketing for small businesses
Start for free
Yes, you read that right. Nowadays, almost every skilled person owns a smartphone that has a video recording feature on it. It gives you full control of the recording.
You need to arrange a clean and quiet environment for a few minutes. Once the recording is done, the next step is to share it. For this, you can use YouTube, the largest video streaming platform in the world. The best part is that you can create a channel and always upload your videos for free.
Create detailed product videos
The reason your business is doing great amid the competition is that your product and services have a unique touch. Additionally, it is capable of addressing the issues of the audience. You know this, but does your prospective customer also know?
To answer this question with a yes, you need to create detailed videos of the services that you offer. Explanatory videos can help your customer to know and understand the product.
If you have a website running for your business, feel free to upload these videos on the relevant pages.
Bridge the communication gap
Videos are super effective when it comes to communicating well in the least possible time. It is among the many reasons that they are popular among the customer base as well as advertisers.
Surveys show that up to 34% of customers are inclined to watch explanatory videos, while up to 14% have an interest in demo videos as well. These statistics usually relate to the age group of 16-64 years, which covers the target audience group of almost all small businesses.
Therefore, while you create a variety of videos, do include the ones preferred by the potential customers.
Video marketing can be budget-friendly
Sometimes, smaller businesses do not engage in video marketing because they believe that the costs are high. While it does incur some costs, you only require a decent camera to make videos in the beginning. It can also be done with your handy smartphone. After that, there are several editing features on that very smartphone.
If those are not enough, there are several video maker tools that can help you to make videos professionally. You just need to get started to get better at it.
Videos help in building connections
Apart from generating sales, a business also requires its clients to be loyal.
Since videos use visuals and audio to engage customers, they have more power than other kinds of marketing. This becomes beneficial for the business as the customer’s emotions can be invoked. Not only does it increase the chances of converting the sale up to 94%, but it also builds brand value and recognition at the same time.
One video, many platforms
In the internet era, users can access different platforms to gather the information they want. The good news is that most platforms accept videos. So, why are you not using them?
Now that your video is ready, all that is left is to share it and let people come to you through it. Apart from YouTube, you can use almost all social media platforms and your business’s website to share the video.
Create how-to videos
‘How-to’ get a task done is the most searched question that people type in a search engine. They are looking for specific answers and how to achieve their goals.
Why not use it smartly?
Let’s say your single product or service is applicable in 3 different cases. With this, you can create at least 3 ‘how to’ videos. As soon as you share them, your audience will get to know the answers to 3 different queries with a single product or service.
Boost your sales
As a business, increasing revenue and customer satisfaction rate are of utmost importance.
If you incorporate even a few of the above-mentioned ideas into your video marketing strategy, it’s going to be great, because now the customer knows what your product does, how it can solve their problem, and where to find it.
A report says that as many as 90% of marketing team members favour video marketing for bringing in quality leads and high conversion rates.
Collect and share feedback
Your video marketing doesn’t always have to stress video content ideas. An easy addition is client testimonials, which are super quick to make.
Your team needs to connect with the previous buyers and ask them to share their thoughts on the product. If needed, the team can edit the video and publish it across platforms.
The benefit of doing this is that new customers know that several other people have trusted this brand, and they are happy with their investments, which is the ultimate goal of every customer for every purchase ever made.
It will make things easy if your video marketing team plans ahead on what to create and share next. While this will keep things clean, your customers will know that they are consistent and passionate about your product.