Effective Google Ads campaign management is vital for companies seeking to maximize their online presence and achieve significant results. 

As the demand for professional Google Ads services continues to grow, business owners often wonder to whom to entrust Google Ads management services: a paid search agency with a large staff or a freelancer. 

In this article, we will compare the advantages of both options to help you find a solution that is optimal for the further development of your brand.

Understanding Google Ads Management Cost

Google Ads management cost depends on the following factors:

• How complex and large-scale your advertising campaign will be.
• What services do you need? Accordingly, the greater your needs, the more expensive the services will be (but the effectiveness of advertising will also be higher).

So, you can additionally order the creation of a landing page for your brand, advanced Adwords PPC management, constant monitoring of the effectiveness of advertising, and much more, aimed at even more successful promotion of your business.

• To whom you entrust these tasks: freelancer or Google Adwords agency.
• The experience of your chosen contractor. 

Often the cost of such services ranges from a few hundred to several thousand dollars.

Benefits of Hiring a Digital Marketing Agency

We have compiled 5 key advantages, of why you should consider a Google Ads agency in Toronto:

1. Professional team

Your project will be handled by several professionals who understand various aspects of digital marketing, including search engine optimization (SEO), content creation, social network management, pay-per-click advertising, and much more. The project will thus be approached in a more diverse, comprehensive, and efficient manner.

2. Time-saving

Google Ads management takes a significant amount of time, from content creation and social media account management to campaign performance analysis and strategy adjustments as needed. 

By ordering Google Ads management services from an experienced digital marketing agency, all these tasks will be distributed among the relevant professionals and will be solved as quickly as possible. Now the business owners and their teams can focus on their core business, without the need to understand all the nuances of professional Google Ads management.

3. Cost efficiency

Instead of paying for your in-house team costs, you can save on salaries and overheads by delegating the tasks to the appropriate digital agency.

4. Access to the latest tools and technologies

The agency team usually keeps a pulse on digital marketing trends, changes in algorithms, and other things, introducing the most effective innovations in its promotion strategy.

5. Fresh view

If you promote your brand by yourself, it is unlikely that you will be able to evaluate the effectiveness of your work from the outside. 

In turn, it will be much easier for the agency to analyze the company’s current marketing efforts, identify areas for improvement, and develop strategies to increase brand awareness and engage its target audience.

Considering a PPC Freelancer

Hiring a Google Ads freelancer will give your business the following advantages:

• The specialist can fully focus on your project only. However, it should be understood that much depends on how you arrange with the contractor: perhaps, they will also lead several other projects in addition to yours.
• Lower price than from a digital marketing agency.
• PPC consultants can offer more flexibility in terms of project work or part-time work, allowing you to increase or decrease the scale depending on your current needs.

Freelancer vs. Agency: Making the Choice

Do you know if is it better to work with a freelancer or an agency?

We vote for the agency, and here’s why:

• By contacting such a company, your project will be handled by several experienced specialists. This will allow an approach to the project which is more comprehensive.  Here you can find a wider range of tools and services.
• If you plan to expand your business, it will be difficult for one freelancer to cope with the task. In turn, a team of several people will have no difficulty scaling everything in such a way as to cope with the needs of a dynamic brand.
• Guarantee that the work will be completed within the specified time frame. When working with the agency, you sign a contract (which is often not the case with a freelancer who may not meet the deadline or even abandon the project).

Now you know what is the difference between a marketing agency and a freelancer. It remains only to find a proven agency to which you can safely trust your business. 

We are ready to meet you halfway in this matter and recommend contacting Zwebra – one of the best Google Ads agencies in Toronto, working in this field for 7+ years. During this time, the company helped solve problems and promote the development of many local businesses. 

You can see for yourself by ordering Google Ads management services that will be tailored to your brand’s needs so you can quickly achieve all your goals.