Having an online store is a great way to generate more revenue, especially at a time when everything is shifting in the online world. However, since you are certainly not the only seller who is going to be moving their business or part of their business online, how can you make customers trust you? Customers are always looking for credible sellers especially online where the threat of getting scammed is not something to take lightly. Here are some foolproof ways to increase the credibility of your website.
Enable Secure Connection
Enabling a secure connection is a crucial part of gaining credibility and thus increasing sales. When an online store requires its customers to pay using a credit or debit card on the website, customers often hesitate because no one wants their banking information to be taken from them and used by hackers to steal their money. The first thing a customer does when they are asked for such information on a website, they glance at the URL to see whether this page has a safe connection or would third parties be able to access their information easily. If before the website URL there is HTTP then it is not secure, however, if it is HTTPS then the website has a secure connection.
If you have your own website, then you need to allocate some money to ensure that it is well designed. A crowded or unorganized layout on a website can drive many potential customers off. you need to be very smart about how much information you have in one place because people often get bored and won’t read a long essay-style website when all they need is a simple yet descriptive sentence or two about the products you are selling. If you have articles or other content on your website, then you can simply have hyperlinks that lead people visiting your site to those webpages.
Sell on a Well-Known Website
To be a credible online seller, you do not even have to have your own website. This is a great way to gain a customer base, especially if you are still starting out with your online store. Selling on well-known websites such as amazon can help you gain a considerably large following if you do it right. There are different tools out there that can help you such as AmazeOwl and JungleScout. The Review at infinitefba.com/amazeowl-vs-jungle-scout/ compares the two and gives you great insight so that you are able to make the decision for yourself. The best thing is you can easily set up a store and if you want you can set up your own website later on when you have a good customer base, or you can simply continue using the original website if you are doing well on it.
Visuals help your targeted audience have an idea of what they are actually buying. Having more than one picture attached to a product is going to ensure that they are fully aware of what they are going to be receiving when the product arrives at their address. This is going to avoid confusion and a lot of issues that would usually crop up if the customer thinks they are receiving one thing and then something completely different arrives in the mail.
Have a Social Media Presence
Social media sites are a very useful tool that can make your store really take off. having pages or profiles on different social networking websites is going to mainly do two things. The first allows you to reach your targeted audience more easily, and the second is that you can have a place other than your website which your customers can use to make inquiries or leave reviews about different products that they bought.
Enable Customer Reviews
If you are using a website such as Amazon to sell your products, you are going to have reviews from previous customers on each product, but if you have your own website, you need to specify your own area where people can leave testimonials and different reviews about products, as well as their views on the services you provide to your customers. When a person goes onto your website and sees others’ reviews they will have more trust in you like an online store.
Write Reliable Blog Content
As mentioned above, you might have articles or other blog content that you want to provide to people who visit your website. You need to ensure that the content you have is reliable if you want your website visitors to have the impression that you are a credible website. Having up to date information and consistently posting can make a big difference in how credible you seem to your targeted audience.
Using these different methods, you can ensure that you are building a steady customer base after setting up your online store. These basics are going to help put you on the map for your targeted audience. Remember that you need to be continuously working on your credibility or else you will slowly but surely lose all that you gained.
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ISSN 2562-1750 (Print) ISSN 2562-1769 (Online)